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Elevator Awareness Ad

 - Sep 18, 2008
References: fashiontargetsfriday & trendhunter
Fashion Targets Breast Cancer at Work is reaching out to you to become a Champion and spread awareness about breast cancer at your work place.

So how do you become a champion? Simply help raise funds by selling Fashion Targets Breast Cancer t-shirts and apparel in your office or work place.

What’s in it for you? The commercial plays off the all-too-common scenario of male workers checking out the ‘rack’ on their female co-workers when they are alone in the elevator. But instead of getting the usual "you are such a perv" look from the female, the guy in the commercial gets a smile and a ‘thanks’ to his "NICE" remark.

The twist? You can look and compliment all you want when the worker is wearing the Fashion Targets Breast Cancer t-shirt. I am sure now all the male workers will become champions at their offices pretty fast!

The commercial is directed by Aleysa Young for John St. agency in Toronto.