Fashion Targets Breast Cancer at Work is reaching out to you to become a Champion and spread awareness about breast cancer at your work place.
So how do you become a champion? Simply help raise funds by selling Fashion Targets Breast Cancer t-shirts and apparel in your office or work place.
What’s in it for you? The commercial plays off the all-too-common scenario of male workers checking out the ‘rack’ on their female co-workers when they are alone in the elevator. But instead of getting the usual “you are such a perv” look from the female, the guy in the commercial gets a smile and a ‘thanks’ to his “NICE” remark.
The twist? You can look and compliment all you want when the worker is wearing the Fashion Targets Breast Cancer t-shirt. I am sure now all the male workers will become champions at their offices pretty fast!
The commercial is directed by Aleysa Young for John St. agency in Toronto.
Key Themes Behind This Trend
- Elevator Awareness Ads
- Opportunity for companies to create clever and attention-grabbing ads in elevator spaces to raise awareness for important causes.
- Cause-marketing Apparel
- Growing trend of companies creating and selling apparel that promotes a cause, allowing individuals to show support and raise funds.
- Gender-inclusive Fashion
- Increasing demand for fashion items that cater to all genders, providing options that can be worn and appreciated by everyone.
Where This Applies
- Advertising
- Opportunity for advertising agencies and companies to collaborate on creating impactful campaigns that raise awareness and engage audiences.
- Fashion Retail
- Fashion retailers can explore the market for cause-related apparel, offering products that allow customers to support and contribute to important causes.
- Gender-neutral Fashion
- Fashion brands can tap into the rising demand for gender-inclusive clothing, designing and marketing products that cater to individuals of all genders.
