A long-time fashion staple, denim receives constant revival and renewal
Implications - Denim designers are always looking for new ways to propel their brand above the competition, whether it’s through distinctive design, getting celebrity endorsement, adding unique color or supplementing with branded technologies. Jeans are a Westernized commodity that has spread internationally, becoming a pop-culture item recognized worldwide. But their ubiquity makes them less appealing to younger audiences seeking out ways to better express their individuality, which opens a door of opportunity for fashion marketers to create targeted, customizable denim products.
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Date Range:
Nov 07 — Oct 09
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