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'Nise' Badass Denim Footwear by Upper Echelon Shoes

 - Jun 17, 2009   Updated: Jun 8 2011
References: uesues & highsnobette
Upper Echelon Shoes has launched a new women's sneaker that calls upon your inner badass. Nise is a sneaker that comes in both denim and leather that is wrapped in chains to give your sneakers that extra pop.

Upper Echelon's Nise sneakers come in both brighter tones and subtle looks for those who want that harder look without bringing too much attention to their feet.

Implications - The desire to be edgy is common for many people within a society that is predominantly based on conformity. Products that introduce some degree of hard and rugged aesthetics, like these chained sneakers, will continue to be popular amongst consumers who are looking to differentiate themselves from the mass.