Scaled Restraint
Bootastic
Boots continue to be one of the hottest fashions and the more eclectic, the better.
Trend
What is the Bootastic trend?
Bootastic: Boots have always been key fashion essentials during colder months, but the designs that are creating the most viral buzz are those that are eclectic reinventions of traditional design. Many footwear brands are using effective strategies that consist of modifying an already appealing product, offering extra accessories, making it more affordable (or high-end ) and expanding to new markets such as children and pets.
Trend themes
Themes within the Bootastic trend
Three behaviours holding the trend togetherCelebrity Endorsements
Businesses that can get on the good side of a celebrity will all of a sudden be seen as wondrous in the eyes of the public.
Innovative Design
By amending a traditional product to add a pragmatic element, the brand establishes itself as an innovator.
Self-expression
Products that allow consumers to not only demonstrate their unique characteristics but that are also functional for a particular activity, will appeal to individuals.
Industry implications
What the Bootastic trend means for industry
Where the trend changes the playbookFashion
Fashion designers are always looking for design inspiration in unusual places; the latest innovation in this arena heads all the way back to the Jurassic era.
Footwear
Companies will benefit by considering the importance consumers place on being able to have their personality shine regardless of what they are doing.
Children's Products
The China folk art baby boots help bring the style craze to the wardrobes of the youngest of generations too.
Trend signals
Trend signals for Bootastic
Trend score 5.5 out of 10, from popularity 71%, activity 88%, freshness 8%.
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Evidence
Examples of the Bootastic trend
16 featured examples from Mar 30, 2008 to Oct 28, 2009Holster Strap Boots
Report Kane's Over-the-Thigh Boots are an Edgy Wardrobe Addition
Opportunities for fashion companies to create edgy and daring clothing and accessories using gun metal hardware.
Human Hoofs
Spiral Tabi Star Trek Boots Make Feet Look Like a Camel's
Retailers can explore the market potential of customized and unique footwear designs like the Spiral Tabi boots.
Taxidermy Footwear
Iris Schieferstein's Bizarre Horse Hoof Boots (UPDATE)
The fashion industry can capitalize on unique and unconventional designs inspired by animals or utilizing animal by-products to create sustainable fashion lines.
Strappy Shoe Boots
Christian Louboutin Blue Suede Strappy Heels
Retailers can capitalize on the popularity of strappy shoe boots by offering a wide range of designs and price points.
Bell Bottom Boots
Givenchy Autumn/Winter 2008-9
Designers can explore new designs that embrace the bell bottom trend in footwear.
Movie Monster Boots
The Limited Edition 'Where the Wild Things Are' UGGs for Kids
Film and entertainment brands can collaborate with footwear companies to release limited edition products, such as the 'Where the Wild Things Are' UGGs for kids.
Leather Space Boots
Matsumoto Sneaky Boots
The fashion industry can take advantage of the trend towards leather sneakers and velcro straps to create stylish and functional footwear designs.
High-Heeled Boxer Boots
Prada Cruise 2010 Blends Sportswear & Beachwear
Fashion brands can take advantage of the trend by creating versatile clothing pieces that cater to consumers' need for both functionality and style.
Boho Fitness Boots
The Anna Sui FitFlop Shakoha Collaboration is Free-Spirited
Fashion brands can explore different collaborations with other brands that have a similar target market to create unique products that appeal to their customers.
Stegosaurus Space Boots
Natalie Creed's 'Space Dollies' Rock Jurassic Footwear
Designers looking to create unique and creative designs can find inspiration in the prehistoric era and incorporate shiny vinyl or patent leather into their creations to give them…
Caged Footwear
These Yves Saint Laurent Hot Catwalk Boots Are Captivating
Fashion retailers can explore opportunities in stocking innovative grid design footwear like the Yves Saint Laurent 'Cage Boots' to meet the demand for practical and stylish footw…
Color Burst Boots
Graeme Black Spring 2010 Show Brought Vibrance in Bold Tones
The fashion industry can explore the use of daring and bold colors in their designs to appeal to a larger audience.
Rain Boots with Handles
Easy Wellies
There are opportunities for companies in the footwear industry to explore innovative improvements in their products such as adding handles for easy carrying or to improve usabilit…
Asian Fashion for Infants
China Folk Art Baby Boots in Traditional Patterns & Wild Colors
The popularity of Asian-inspired baby fashion trends represents a lucrative opportunity for companies that specialize in children's clothing and accessories.
Boney Boots
The 1914 Bones Dr. Martens are a Sweet Pair of Shoes
Disruptive innovation opportunity: Explore new material innovations and manufacturing techniques for producing unconventional footwear designs that appeal to niche markets.
Rugged Patriotic Boots
Florsheim by Duckie Brown Collection Showcases Red, White & Blue Kicks
Disruptive innovation opportunity: Incorporating innovative materials, technology, and design concepts into the production of boots to attract fashion-conscious consumers and stay…