Cleverly piggybacking off the anticipation of the children’s-book-turned movie, UGG Australia (in collaboration with Warner Bros. Pictures) is releasing a set of limited edition ‘Where the Wild Things Are’ UGGs for kids.
Themed around the book by Maurice Sendak and the upcoming movie directed by Spike Jonze, the ‘Where the Wild Things Are’ UGGs feature two designs. One features a golden crown, which is worn by the ruler and main character Max, and the other is illustrated with “the watchful eyes of the Wild Things staring through the woods,” describes WWD.com.
Half of the retail proceeds from the ‘Where the Wild Things Are’ UGGs will go to UGG Autralia’s partner charity, St. Jude Children’s Research Hospital.
What's Driving This Trend
- Kids' Movie-inspired Footwear
- The release of limited edition 'Where the Wild Things Are' UGGs for kids presents an opportunity for other film and footwear brands to collaborate and create similar products.
- Charitable Collaboration
- UGG Australia's partnership with St. Jude Children's Research Hospital for the 'Where the Wild Things Are' UGGs highlights the potential for other fashion and lifestyle brands to incorporate charitable giving into their designs.
- Limited Edition Product Drops
- UGG Australia's release of limited edition 'Where the Wild Things Are' UGGs for kids taps into consumer demand for exclusive and unique products, presenting an opportunity for other brands to create limited edition product lines.
Who This Affects Most
- Film and Entertainment
- Film and entertainment brands can collaborate with footwear companies to release limited edition products, such as the 'Where the Wild Things Are' UGGs for kids.
- Fashion and Apparel
- The 'Where the Wild Things Are' UGGs for kids demonstrate the potential for fashion and apparel brands to create movie-inspired product lines for children.
- Charitable Organizations
- UGG Australia's partnership with St. Jude Children's Research Hospital for the 'Where the Wild Things Are' UGGs presents an opportunity for other charitable organizations to partner with fashion and lifestyle brands for fundraising initiatives.
