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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,969 more

Enhanced Ubiquity

Adding a hint of flavor, cause or theme is enough to turn something ubiquitous

Implications - Anything infused with uniqueness, opulence or creativity is favored over the bland, and that includes items of necessity and survival. As much as water is a necessity, numerous companies have also found ways to turn hydration into a memorable experience. For example, Balance Water is infused with wildflower essences to promote balance and well being. By adding design or detail, objects can easily achieve luxury status, thereby retailing for more than they would in a more basic state. Consumers increasingly defining themselves through their possessions; there is a demand to stand out, appear affluent and have objects of exclusivity.
4 Featured, 31 Examples:
422,061 Total Clicks
Date Range:
Nov 07 — Aug 13

Featured Examples

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