Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,969 more

Enhanced Ubiquity

Adding a hint of flavor, cause or theme is enough to turn something ubiquitous

Implications - Anything infused with uniqueness, opulence or creativity is favored over the bland, and that includes items of necessity and survival. As much as water is a necessity, numerous companies have also found ways to turn hydration into a memorable experience. For example, Balance Water is infused with wildflower essences to promote balance and well being. By adding design or detail, objects can easily achieve luxury status, thereby retailing for more than they would in a more basic state. Consumers increasingly defining themselves through their possessions; there is a demand to stand out, appear affluent and have objects of exclusivity.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
422,061 Total Clicks
Date Range:
Nov 07 — Aug 13

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Self-Chilling Wine Glasses
Self-Chilling Wine Glasses
The Host Freeze Cooling Wine Glass Set Eliminates the Need for Ice
Discretely Asymmetrical Drinkware
Discretely Asymmetrical Drinkware
The 'Tilt Cup' Inconspicuously Leans to One Side to Dry
Fantasy TV Show Cocktails
Fantasy TV Show Cocktails
These Game of Thrones Drinks Will Satiate You Until Season 4
Cartoonist-Drawn Glass Markers
Cartoonist-Drawn Glass Markers
These Suction Cup Figurines Stick onto Cups to Track Your Drinking
Creamy Ice Tea Floats
Creamy Ice Tea Floats
This Soda Ice Cream Float is Made Using Thai Ice Tea
Oversized Metallic Drink Coolers
Oversized Metallic Drink Coolers
Skybar Chill Cubes Make a Snifter the Perfect Temperature
Speedy Water Purifiers
Speedy Water Purifiers
This Water Bottle Has a Built-in Water Filter That Works Instantly
play_circle_filled Conveniently Accessible Cup Holders
Conveniently Accessible Cup Holders
The Inflight Coffee Cup Holder Will Make Flying Easier
Video Game-Inspired Flasks
Video Game-Inspired Flasks
Game Boy Simulated Flask Makes Drinking Nostalgic
Whistling Water Bottles
Whistling Water Bottles
The Whistle Cap by Weiche Wu is a Whimsical and Melodic Drinking Canteen
Water Bottle Nozzles
Water Bottle Nozzles
The Hygienna Solo Converts Plastic Bottles into Portable Bidets
Corporeal Comfort Stem Holders
Corporeal Comfort Stem Holders
The Vase CoolWater Takes a Heartwarming Household Form
Silhouette Bouquet Holders
Silhouette Bouquet Holders
Primavera Vase Encourages the Reuse of Water Bottles
play_circle_filled Tasteful Filter Containers
Tasteful Filter Containers
Karim Rashid's Bobble Jug is Part Two of the Bobble
Contemporary Dew Catchers
Contemporary Dew Catchers
The Succulent Water Collector Makes Gathering Water on the Trail Easier
Lopsided Lid Bottles
Lopsided Lid Bottles
The Easy Drink Concept Makes Refilling Your Canteen More Convenient
Shocking Anatomy Campaigns
Shocking Anatomy Campaigns
The Biedermann McCann Print Ads Gets You Thinking Big
play_circle_filled Collaborative Ad Campaigns
Collaborative Ad Campaigns
‘ABSOLUT Blank' Invites 18 Global Artists for Group Art Pro
Re-Creational Ad Campaigns
Re-Creational Ad Campaigns
The Bundaberg Watermark Campaign Helps a City Rebuild
Dignified Diamond Branding
Dignified Diamond Branding
Evian Lady Packaging Appeals to the Elegant Woman
Urban Grid Branding
Urban Grid Branding
City Water Packaging Maps Out Metropolitan Paris
Water-Branded Lip Balm
Water-Branded Lip Balm
The 'Vitaminschtick' Chapsticks Keep Your Lips Healthily Moisturized
play_circle_filled Bromantic Sports Drink Ads
Bromantic Sports Drink Ads
David Wright and The Situation Team Up for Vitamin Water Commercial
15 Enhanced Water Discoveries
15 Enhanced Water Discoveries
From Hibiscus Beverages to Oxygenated Water
Facebook Beverages
Facebook Beverages
VITAMINWATER Enhanced Water 'Connect' is Social Media Created (UPDATE)
Hangover Recovery Drinks
Hangover Recovery Drinks
The Reformulated Code Blue Beverage Hydrates and Detoxifies
Bottled Natural Beauty
Bottled Natural Beauty
Nestle Glowelle Anti-Aging Drinks
Acai Berry Superjuices
Acai Berry Superjuices
Monavie
Hip Super-Drinks
Hip Super-Drinks
Yumberry Juice
Personality-Based Tea
Personality-Based Tea
Blends For Friends
Oxygenated Bottled Water
Oxygenated Bottled Water
OGO's H20