Category
Tech
Automated Upkeep
Trend cluster
Category
Enhanced
Ubiquity
Adding a hint of flavor, cause or theme is enough to turn something ubiquitous.
3.7
Trend score
Trend
What is the Enhanced Ubiquity trend?
Enhanced Ubiquity: Anything infused with uniqueness, opulence or creativity is favored over the bland, and that includes items of necessity and survival. As much as water is a necessity, numerous companies have also found ways to turn hydration into a memorable experience. For example, Balance Water is infused with wildflower essences to promote balance and well being. By adding design or detail, objects can easily achieve luxury status, thereby retailing for more than they would in a more basic state. Consumers increasingly defining themselves through their possessions; there is a demand to stand out, appear affluent and have objects of exclusivity.
Trend themes
Themes within the Enhanced Ubiquity trend
Three behaviours holding the trend together01
Infused Flavors
Infusing new and unique flavors in everyday products has become a popular trend as consumers demand new and exciting experiences from basic items like water and tea.
02
Convenience Innovation
The convenience of charging mobile phones while waiting for transportation, and making unique flavored drinks at home have been driving innovation trends in recent times.
03
DIY Ordering
With the growing trend in DIY, offering drink dispensers that lets customers customize their own flavored drinks, juices, and other beverages provides an excellent business opportunity in this era of personalization.
Industry implications
What the Enhanced Ubiquity trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry can offer innovative products with new and unique flavors that cater to consumers' evolving tastes.
For
Marketing and Advertising Industry
From installing cell phone chargers to adding unique flavors to basic items, the marketing and advertising industry consistently seeks disruptive ways to reach consumers in the digital age.
For
Retail Industry
Offering convenience-focused tools like herb-infusing pitchers and drink dispensers that enable customers to make their own unique drinks or juices at home provides the retail industry with an opportunity to meet the growing demand for DIY options.
Trend signals
Trend signals for Enhanced Ubiquity
Trend score 3.7 out of 10, from popularity 66%, activity 37%, freshness 8%.
Popularity66%
Activity37%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Enhanced Ubiquity trend
4 featured examples from Sep 25, 2008 to Aug 4, 2013CategoryArt & Design
Fruit-Infused Dispensers
This Drink Dispenser Will Make Drinking Water Easier
Beverage companies could explore fruit-infused drink options and develop innovative dispensers to meet consumer demand for healthier and more enjoyable beverages.
CategoryArt & Design
Herb-Infusing Pitchers
The Postfossil 'Stir It' Carafe by Anna Blattert Creates Refreshing Drinks
The kitchenware industry can take advantage of the trend by offering more herb-infusing pitchers with innovative designs and features.
CategoryMarketing
Energy-Replenishing Drinks
Vitamin Water Installs Cellphone Chargers in Billboards
Innovative advertising campaigns in the beverage industry can be a key element in creating brand awareness and attract customers to buy their products.
CategoryLifestyle
Funky Bottled Tea
Bombilla Organics
Disruptive innovation opportunity: Develop innovative bottled tea products to compete with traditional carbonated beverages and flavored waters.
