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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,436 more

Tween Targeting

The market (be)tween children and teenagers is hotter than ever

Description - Almost every tween marketing article we’ve posted has soared in popularity. More interesting is the fact that this demographic has entire virtual worlds being created for them. Sites like Barbie Girls, Webkinz and Club Penguin are huge with the tween audience. Overall, Bebo (not shown) has been the most successful social network for this demographic.

Implications - Marketers who reach tweens in these new worlds are teaching them to become brand conscious at a very young age. The sophistication of these virtual worlds allows for brand interaction and targeting that far surpasses that of television. Brands that want to reach tweens will need to stay plugged in to the development of these worlds.
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
13 Featured, 35 Examples:
1,041,442 Total Clicks
Date Range:
Oct 06 — Jun 09
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Pre-Teen Bikini Waxing
Pre-Teen Bikini Waxing
Pretty Baby Spa Trends
Spa trends now include a clientele who are years away from puberty. Phillymag.com called them pretty baby trends. Pedicures, manicures, facials? Been done. Little girls as young as 4 get pedicures. A 10… MORE
Vampire Barbies
Vampire Barbies
Twilight Dolls Replicate Robert Pattison and Kristen Stewart
The Twilight frenzy continues with the new Edward and Bella Barbie dolls. The Twilight Barbies turn Stephanie Meyer’s characters Bella Swan (played by Kristen Stewart) and Edward Cullen (Robert Pattinson)… MORE
Digitized Animal Interaction
Digitized Animal Interaction
Toy Company Ganz Introduces Webkinz, the Virutal World for Kids
While adults play in virtual worlds like Second Life, kids have found a digital outlet to play too. The online gaming site is geared at tweens (ages 8-12) and owned by Canadian stuffed animal line Ganz.… MORE
Disney Idol Fashion Lines
Disney Idol Fashion Lines
The Hannah Montana Clothing Collection Targets Tween Shopping
Disney Global Products has launched a collection inspired by Disney Channel hit show "Hannah Montana". The line features tops and trousers, accessories and housewares. The collection allows 9-14 year old… MORE
Virtual Paper Dolls
Virtual Paper Dolls
Dress Up The Olsens, Paris, John Travolta
Online Marketing and Fashion site Fashion-Fox.com reports that Swedish-based Stardoll.com is a growing social networking site for teenage girls where tweens can dress up virtual dolls. Think FaceBook… MORE
Hilary Duff and her Dog Lola to Star in The Sims 2 Pets
Hilary Duff and her Dog Lola to Star in The Sims 2 Pets
The upcoming Sims 2 Pet game will include a celebrity star and her pet. An animated version of Hilary Duff will star in the game along side her pet Chihuahua Lola. She described, "I love creating Sims… MORE
Preteen Street Artists
Preteen Street Artists
10-Year-Old Solveig is Hailed as the “Female Banksy”
Solveig is a 10-year-old Brighton, U.K girl like any other, except for one fact: She is a talented and sunny graffiti artist. From Mozart to Macaulay Culkin, precocious children have always attracted… MORE
Virtual Worlds For Tweens 2
Virtual Worlds For Tweens 2
Club Penguin
Cartoon penguins have been all the rage on TV and in movies, from the mischievous team of four in Madagascar, to the adorable Coca-Cola ads at Christmas, and, most recently, the box office hit, Happy Feet.… MORE
Supermodel Dolls
Supermodel Dolls
Heidi Klum Barbie Sports a Hot Pink Sparkly Disco Dress
What more could the supermodel obsessed want than a Heidi Klum Barbie? She showed interest in the Mattell brand by attending Barbie’s 50th birthday party in Malibu, but apparently, the company is equally… MORE
Earbuds for Tweens
Earbuds for Tweens
Budclicks
Budclicks are perfect for any tween or teen that is bored with basic black and white earbuds. Budclicks are designed to click onto any standard set of earbuds, enabling the wearer to accessorize their… MORE
Tweenriffic Male Stars
Tweenriffic Male Stars
Grooming Hollywood Preteens To Appeal to Young Boys
With the tween market pumping about $50 billion into the U.S. economy annually, entertainment execs are constantly scouting out new actors and entertainers that have the potential to become national and… MORE
Preteen Eco Designers
Preteen Eco Designers
12-Year-Old Designs 'Home Dome' From Recycled Products
So much for the belief that kids today have no hope. 12-year-old Max Wallack is singlehandedly trying to make everyone forget all those news stories about teen shootings and other bad media. After hearing… MORE
Tweenebe
Tweenebe
Parents Inspired by the Carefree Life of Tweens
Simply put, a tweenebe is a parent or adult who is inspired to live the carefree life of a tween. Tweenebe's are popping up everywhere! They're the parents who want to see High School Musical on ice, the… MORE

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they deserve some design too!
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