Tween Targeting

The market (be)tween children and teenagers is hotter than ever

Description - Almost every tween marketing article we’ve posted has soared in popularity. More interesting is the fact that this demographic has entire virtual worlds being created for them. Sites like Barbie Girls, Webkinz and Club Penguin are huge with the tween audience. Overall, Bebo (not shown) has been the most successful social network for this demographic.

Implications - Marketers who reach tweens in these new worlds are teaching them to become brand conscious at a very young age. The sophistication of these virtual worlds allows for brand interaction and targeting that far surpasses that of television. Brands that want to reach tweens will need to stay plugged in to the development of these worlds.
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
303,721 Total Clicks
Oct 06 - Jun 09
V. Hot
Pop CultureMarketingYouthLife-Stages
Featured Examples
Pre-Teen Bikini Waxing -  Pretty Baby Spa Trends
SCORE 6.8
Warm 82,849 Clicks Pub: Aug 16, 08
Pre-Teen Bikini Waxing
Pretty Baby Spa Trends
Spa trends now include a clientele who are years away from puberty. Phillymag.com called them pretty baby trends. Pedicures, manicures, facials? Been done. Little girls as young as 4 get pedicures. A 10… [More]
Vampire Barbies - Twilight Dolls Replicate Robert Pattison and Kristen Stewart
SCORE 5.9
Warm 48,029 Clicks Pub: Jun 23, 09
Vampire Barbies
Twilight Dolls Replicate Robert Pattison and Kristen Stewart
The Twilight frenzy continues with the new Edward and Bella Barbie dolls. The Twilight Barbies turn Stephanie Meyer’s characters Bella Swan (played by Kristen Stewart) and Edward Cullen (Robert Pattinson)… [More]
Digitized Animal Interaction - Toy Company Ganz Introduces Webkinz, the Virutal World for Kids
SCORE 6.7
Warm 17,087 Clicks Pub: Apr 12, 07
Digitized Animal Interaction
Toy Company Ganz Introduces Webkinz, the Virutal World for Kids
While adults play in virtual worlds like Second Life, kids have found a digital outlet to play too. The online gaming site is geared at tweens (ages 8-12) and owned by Canadian stuffed animal line Ganz.… [More]
Disney Idol Fashion Lines - The Hannah Montana Clothing Collection Targets Tween Shopping
SCORE 6.6
Warm 15,927 Clicks Pub: Jun 21, 07
Disney Idol Fashion Lines
The Hannah Montana Clothing Collection Targets Tween Shopping
Disney Global Products has launched a collection inspired by Disney Channel hit show "Hannah Montana". The line features tops and trousers, accessories and housewares. The collection allows 9-14 year old… [More]
Virtual Paper Dolls - Dress Up The Olsens, Paris, John Travolta
SCORE 6
Warm 15,860 Clicks Pub: Aug 27, 07
Virtual Paper Dolls
Dress Up The Olsens, Paris, John Travolta
Online Marketing and Fashion site Fashion-Fox.com reports that Swedish-based Stardoll.com is a growing social networking site for teenage girls where tweens can dress up virtual dolls. Think FaceBook… [More]
Hilary Duff and her Dog Lola to Star in The Sims 2 Pets
SCORE 5.5
Warm 7,193 Clicks Pub: Oct 6, 06
Hilary Duff and her Dog Lola to Star in The Sims 2 Pets
The upcoming Sims 2 Pet game will include a celebrity star and her pet. An animated version of Hilary Duff will star in the game along side her pet Chihuahua Lola. She described, "I love creating Sims… [More]
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