The market (be)tween children and teenagers is hotter than ever
Description - Almost every tween marketing article we’ve posted has soared in popularity. More interesting is the fact that this demographic has entire virtual worlds being created for them. Sites like Barbie Girls, Webkinz and Club Penguin are huge with the tween audience. Overall, Bebo (not shown) has been the most successful social network for this demographic.
Implications - Marketers who reach tweens in these new worlds are teaching them to become brand conscious at a very young age. The sophistication of these virtual worlds allows for brand interaction and targeting that far surpasses that of television. Brands that want to reach tweens will need to stay plugged in to the development of these worlds.
Implications - Marketers who reach tweens in these new worlds are teaching them to become brand conscious at a very young age. The sophistication of these virtual worlds allows for brand interaction and targeting that far surpasses that of television. Brands that want to reach tweens will need to stay plugged in to the development of these worlds.
Trend Themes
1. Virtual Tween Worlds - Virtual-reality gaming for tweens could be the next big gold mine, as it showcases high brand interaction and targeting surpassing that of television.
2. Tweens in Virtual Marketing - The sophistication of virtual worlds that allow for brand interaction and targeting far surpasses that of TV, showcasing opportunities for successful and responsible engagements.
3. Tweens' Awareness and Eco Designing - Tween minds show an increasing need for considering sustainability and global needs, leading to innovative eco-initiatives such as building a homeless shelter from recycled packing products.
Industry Implications
1. Gaming and Entertainment - Industries can explore the integration of sophisticated brand targeting and interaction within virtual games and worlds to reach more young audiences, and break the barriers of potentially intrusive advertising tactics.
2. Fashion and Design - Initiatives to create more eco-friendly products can be inspired by pre-teen designers showcasing sustainable options through recycling materials and products.
3. Beauty and Lifestyle - By being aware of the needs of an over-stimulated young generation, businesses can leverage trends like Budclicks and create safe spaces for young girls to relate and feel comfortable with themselves.
13 Featured, 35 Examples:
1,096,247 Total Clicks
Date Range:
Oct 06 — Jun 09
Trending:
V. Hot
Consumer Insight Topics:
