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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,436 more

Urban Parent Gear

Innovative approaches to baby care make life easier and more entertaining

Description - Forget about boring white diapers or disposables that leave a smelly carbon footprint. Modern diapers are about aesthetics and design, and even multi-functionality. Dads are now being targeted as well, with Mr. Mom products like masculine diaper bags and vests. Technological innovations include alarms that inform of soiled diapers. And the movement towards being more eco-friendly or using organic products has revived the cloth diaper.

Implications - Baby products have traditionally been marketed to women. Marketers have been able to expand their targeting, thanks to men taking a more active role in day-to-day parenting. In terms of further opportunities in this area, marketers can look to the grown-up world to see which types of products can be transposed to baby’s world (e.g. eco-friendly goods).
13 Featured, 5 Examples:
305,064 Total Clicks
Date Range:
Mar 07 — Jul 09
Consumer Insight Topics:

Featured Examples

The Wet Diaper Alarm
The Wet Diaper Alarm
The Wet Diaper Alarm is a must have for any parents paranoid about diaper rash. Attached to your choice of either a fuzzy red rabbit or cuddly green bear is a sensor that sets off an alarm when the baby's… MORE
Badass Baby Gear
Badass Baby Gear
Christian Audigier Now Makes Ed Hardy Diapers & Diaper Bags
Ed Hardy diapers? When I heard about this, I had to investigate further. Not only did my search bring up an adorable selection of wonderfully wild signature tattoo print Ed Hardy diapers, but I also found… MORE
Shakespeare Diaper Covers
Shakespeare Diaper Covers
To Pee Or Not To Pee?
For the baby that thinks they are royalty, wrap them in a designer diaper cover by Twisted Twee. They have an assortment of covers like Shakespeare, King Henry the Eighth, Elizabeth the First and even… MORE
Diaper Bag For Dudes
Diaper Bag For Dudes
Crappy Times Ahead For Dads
Now fathers have one less excuse to get their hands dirty. With a nice masculine pattern, moms can relax while dad takes his turn lugging diapers and wipers for their little one. The manly design of… MORE
Convertable Bed/Exerciser/Play Space/Diaper Changer
Convertable Bed/Exerciser/Play Space/Diaper Changer
Dream Meadow Playpad
How adorable is this? It's called the Dream Meadow Playmat and it is so versatile too. It can be a play space, converted to a bed or diaper changer, an exerciser. It soft and just covered with brightly… MORE
play_circle_filled Diaper Bags Loved By Celebs
Diaper Bags Loved By Celebs
Function Meets Fashion At Kate's Boutique
Are you a HOT Mama? These great diaper bags have been featured in many magazines and spotted on celebrities such as Kelly Ripa, Susan Sarandon, Faith Hill, Jenny McCarthy, Kelly Preston, Hillary Swank,… MORE
Cloth Diapers Make A Come Back
Cloth Diapers Make A Come Back
They're called Fuzzi Bunz and they look like little bikini bottoms with buttons. Invented by Tereson Thomas, CEO of Mother of Eden, Inc., these multi-colored poop-catchers do more than just catch human… MORE
The Hot Momma Diaper Bag
The Hot Momma Diaper Bag
Kate's Boutique (Follow-Up)
Are you a HOT Momma? Here is another addition to the designer diaper bags at Kate’s Boutique. Timi & Leslie Diaper bags are the favorite in the celebrity world! These great diaper bags have been featured… MORE
Denim Diapers
Denim Diapers
Wrangler for Babies
Wrangler targeted the really really young in its denim marketing by designing its denim diaper cover. Made to look like regular kiddie underwear, the diaper cover is designed to keep the diaper in place.… MORE
Compostable Baby Products
Compostable Baby Products
gDiapers Flushable Disposable Diapers
Disposable diapers are the third largest consumer item pumped into landfills, and they make up around 4% of all solid waste. While most people want to be as environmentally responsible as possible, the… MORE
Diaper Vest
Diaper Vest
For Dad's Who Want to Be Cool
The trend is becoming more and more common for dads to stay home and look after the bubs while mum goes back to work. This is reiterated by the growing market for "dad friendly" products that take the… MORE
Device Makes Diaper Changing Hip & Easy
Device Makes Diaper Changing Hip & Easy
"Ubi" Change Table
It took a Mom, who also happens to be a mechanical engineer, to invent an ingenious device that makes changing a diaper a breeze. The Ubi change table fits any floor surface and comes in a basic and a… MORE
Cheeky Diaper Ointment
Cheeky Diaper Ointment
Bad Ass Booty Balm
This cleverly tagged anti-diaper rash ointment is bound to draw better brand recognition than its competitors. One might argue that the name "Bad Ass Bootie Balm" is inappropriate, but with the end users… MORE

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