We love to eat and look beautiful; marketers are helping us do both
Implications - Consumers have become so accustomed to multi-tasking that many now expect the products they consume to offer multiple uses as well. Dozens of new products are touting their ingredients as beneficial to one's health, such that food without function or beauty products that don’t have alternate benefits are becoming a thing of the past. For established brands, this is an innovative way to diversify their product categories.
Trend Themes
1. Beauty Foods - Multi-functional foods and drinks are being marketed to health-conscious consumers seeking beauty and health benefits which presents innovation opportunities towards product diversification and health-based products across various industries.
2. Growing Nutraceutical Industry - The increasing popularity of health-based food and drinks is driving growth in the Nutraceutical industry with opportunities for companies to explore this growing industry.
3. Ingestible Cosmetics - The trend of ingestible cosmetics is booming, leading to innovation opportunities across various industries to create ready-to-drink or eat products that offer beauty and health benefits.
Industry Implications
1. Food and Beverage - Companies are exploring opportunities to develop multi-functional products that cater towards the health and wellness needs of consumers.
2. Cosmetics - Marketers are developing ingestible products that provide beauty and health benefits.
3. Health and Wellness - Opportunities to develop products catering to health and wellness trends are growing as more consumers seek functional health based products.
11 Featured, 12 Examples:
718,429 Total Clicks
Date Range:
Jun 06 — Sep 08
Trending:
Warm
Consumer Insight Topics:
