Category
Lifestyle
Serial Snacking
Trend cluster
Category
Beauty by
Consumption
We love to eat and look beautiful; marketers are helping us do both.
4.5
Trend score
Trend
What is the Beauty by Consumption trend?
Beauty by Consumption: Consumers have become so accustomed to multi-tasking that many now expect the products they consume to offer multiple uses as well. Dozens of new products are touting their ingredients as beneficial to one's health, such that food without function or beauty products that don’t have alternate benefits are becoming a thing of the past. For established brands, this is an innovative way to diversify their product categories.
Trend themes
Themes within the Beauty by Consumption trend
Three behaviours holding the trend together01
Beauty Foods
Multi-functional foods and drinks are being marketed to health-conscious consumers seeking beauty and health benefits which presents innovation opportunities towards product diversification and health-based products across various industries.
02
Growing Nutraceutical Industry
The increasing popularity of health-based food and drinks is driving growth in the Nutraceutical industry with opportunities for companies to explore this growing industry.
03
Ingestible Cosmetics
The trend of ingestible cosmetics is booming, leading to innovation opportunities across various industries to create ready-to-drink or eat products that offer beauty and health benefits.
Industry implications
What the Beauty by Consumption trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies are exploring opportunities to develop multi-functional products that cater towards the health and wellness needs of consumers.
For
Cosmetics
Marketers are developing ingestible products that provide beauty and health benefits.
For
Health and Wellness
Opportunities to develop products catering to health and wellness trends are growing as more consumers seek functional health based products.
Trend signals
Trend signals for Beauty by Consumption
Trend score 4.5 out of 10, from popularity 55%, activity 73%, freshness 8%.
Popularity55%
Activity73%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Beauty by Consumption trend
11 featured examples from Jun 8, 2006 to Feb 5, 2009CategoryEco
Drink Yourself Beautiful
BORBA Skin Care Products
The beauty industry can explore and capitalize on the emerging trend of drinkable cosmetics by developing their own lines of functional beauty beverages that cater to specific ski…
CategoryBusiness
Cosmetic Soft Drinks
L'Oreal and Coca Cola Launch Lumaé
The introduction of cosmetic soft drinks presents an opportunity for the cosmetics industry to enter the beverage market.
CategoryUnique
Ingestible Deodorant
Fight Sweat Pits With Chlorophyll
Opportunities for natural and sustainable products that address individuals' concerns with sweat and odor.
CategoryUnique
Booze Yourself Beautiful
VeeV Acai Spirit
Developing innovative spirits and beverages that cater to health-conscious consumers.
CategoryLifestyle
Eat Your Way to Healthier Skin
Borba Skin-Care Chocolates
Beauty and skincare companies can leverage the trend towards holistic and functional skincare to create new products that improve both internal and external skin health.
CategoryLifestyle
Bottled Natural Beauty
Nestle Glowelle Anti-Aging Drinks
The cosmetics industry can explore the creation of nutricosmetic products that combine skincare benefits with oral consumption, tapping into the growing market for beauty beverage…
CategoryLifestyle
More Youthful By Yogurt
Acai Berry Alive
As demand for alternatives to traditional flavors such as chocolate, vanilla and strawberry increases, yogurt makers could expand their offerings to meet these needs through resea…
CategoryLifestyle
Coca Cola Beauty Tea
Nutraceutical Products Set To Take Off
Coca-Cola's collaboration with L'Oréal and the potential disruption of its distribution models showcases new opportunities within the beverage industry.
CategoryLifestyle
Food For Beauty, Inside and Out
The Fancl Collaboration Series Ingestible Cosmetics
The food industry can benefit from this collaboration by expanding their product line with high-quality healthy foods and supplements for promoting overall health and wellness.
CategoryLifestyle
Beauty and Longevity Drinks
Hydrogen Rich Water
Disruptive innovation opportunity: Develop a new market segment focused on hydrogen-rich water products, providing health-conscious consumers with alternative options for hydratio…
CategoryLifestyle
Foods that Heal
Culinary Delights That Help You Get Healthy From the Inside Out
Opportunity for gourmet food companies to cater to health-conscious consumers.
