Category
Fashion
Scaled Restraint
Trend cluster
Category
Style Over
Tradition
Personal style has taken the place of tradition with time pieces.
5.4
Trend score
Trend
What is the Style Over Tradition trend?
Style Over Tradition: It’s no longer enough to have a luxury item just because it’s from a high-end designer. Affluent consumers today also want goods that reflect their own personal sense of style. For instance, luxury timepieces for men and women used to be the most traditional product category, with only a few brands and their classic designs representing status. Now, more unique watches are pushing into the luxury scene, marking the rise of style over tradition.
Trend themes
Themes within the Style Over Tradition trend
Three behaviours holding the trend together01
Personalization of Luxury Goods
Consumers want goods that reflect their own personal sense of style, disrupting traditional luxury goods like timepieces.
02
Eco-Friendly and Independent Products
Products that function without the use of modern technology and allow consumers to reduce their carbon footprint will appeal to those seeking independence and sustainability.
03
Multi-Function and Performance Watches
Watches that perform multiple tasks will be appealing to people on-the-go while maintaining fashion and reliability standards.
Industry implications
What the Style Over Tradition trend means for industry
Where the trend changes the playbookFor
Luxury Goods
The personalization of luxury goods is disrupting traditional luxury goods.
For
Sustainable Products
Eco-friendly products are highly appealing to consumers who seek independence and sustainability.
For
Athletic Wear and Accessories
Multi-function and performance watches will appeal to athletes and fitness enthusiasts who need reliable and fashionable wearables.
Trend signals
Trend signals for Style Over Tradition
Trend score 5.4 out of 10, from popularity 83%, activity 72%, freshness 8%.
Popularity83%
Activity72%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Style Over Tradition trend
19 featured examples from Oct 24, 2008 to Nov 5, 2009CategoryFashion
Futuristic Space Watches
Fashionable Digitwatch Doubles as Men's Jewelry
Designers and brands can create fashionable timepieces and jewelry for men to cater to the rising demand for stylish accessories.
CategoryArt & Design
Black Onyx Watches
The M1 Watch by Michael Viscione is Aesthetically Pleasing Timepiece
Opportunity to develop smartwatches that also serve as luxury jewelry.
CategoryFashion
Faceless Watches
Hironao Tsuboi Creates Faceless LED Watch
Fashion industry brands can explore opportunities to integrate minimalist watches into their collections.
CategoryFashion
Faceless Watches
Diesel Black Label Timepiece Displays 4 Time Zones
High-end watchmakers can attract watch enthusiasts looking for unique and innovative timepieces.
CategoryLuxury
Diamond-Wrapped Watches
The Piaget Limelight 2009 Collection Timepieces are Sparkly
The jewelry industry can capitalize on the trend of diamond-encrusted accessories by creating high-end and exclusive designs that cater to consumers seeking indulgence and prestig…
CategoryFashion
Fitness Watches
Max Germano's Watchband Monitors Your Heart Beat
Max Germano's watchband falls within the fitness wearables industry, indicating the potential for disruptive innovation in wearable devices for health and fitness enthusiasts.
CategoryFashion
Handless Watches
Mr. Jones' 'Cyclops' Uses Floating Hoops to Tell Time
Opportunity to appeal to collectors and stand out in a crowded market by offering limited edition designs and innovative time-telling mechanisms.
CategoryFashion
LED Dot Timepieces
Matrix Cuff Watch Tells you the Time & Date Without a Dial
The fashion industry has the opportunity to use LED timepieces and innovative designs to create unique and stylish accessories.
CategoryFashion
Neon Night Vision Watches
Luminox 3000 Series Watches Are Fashionable & Practical
Disruptive innovation opportunity: Integrate neon colors into fashion designs to meet the growing demand for nostalgic and eye-catching styles.
CategoryFashion
Air-Powered Watches
The Urwerk UR 202 Turbine Timepiece
Watchmakers can explore the use of compressed air technology and fluid dynamics in order to create timepieces that are more reliable and longer-lasting.
CategoryFashion
Wooden Watches
The Void V.01 Exemplifies Geometric Zen Modernism
The fashion and accessories industry can embrace the trend of geometric zen modernism by creating unique, geometric-inspired products that fuse fashion with functionality.
CategoryLuxury
Crystalized Watch Collections
Swarovski Shows Some Sparkle With D:Light Digital Timepiece
Luxury brands can leverage their expertise in design to create high-end wearable accessories that incorporate technology.
CategoryFashion
Neon Watches for Jocks
Nike+SportBand is Perfect for Runners
Disruptive innovation opportunities to create new sportswear and fitness equipment that integrate performance monitoring technology.
CategoryTech
Braille Watches
‘Feel the Time' Lets You Tell Time by Touch
The fashion and accessories industry has the opportunity to embrace inclusive design by creating fashionable and functional products for people with disabilities.
CategoryFashion
Solar Chronometers
Citizen Designs 3 Watches Stocked With Solar Cell Features
Citizen's focus on eco-designed watches could lead to transformative changes within the watchmaking industry towards sustainable practices.
CategoryFashion
Projector Watches
‘Ex-Time' Displays Time Anywhere So You Can Feel Like Bond
The incorporation of projection technology into wearable devices offers a new direction for the wearable technology industry to explore and expands the potential for advanced func…
CategoryFashion
Cyborg Clocks
The Tick Mark Wristwatch Tells Time With Red Light Indications
Creating new wearable technology products that prioritize both design and functionality, like the Tick Mark watch, presents opportunities for growth in the industry.
CategoryEco
Oxygen Generating Timepieces
eCO2 Watch Collects Carbon Dioxide, Expels Clean Air
The eCO2 watch demonstrates the potential for wearable technology in actively improving environmental sustainability and awareness.
CategoryFashion
Recycled Space Gear Jewelry
The ‘Moon Dust-DNA' Watch Collection
Luxury brands can explore incorporating elements from space missions, such as moon dust and rocket parts, into their products to offer exclusive and high-end items.
