Personal style has taken the place of tradition with time pieces
Implications - Its no longer enough to have a luxury item just because its from a high-end designer. Affluent consumers today also want goods that reflect their own personal sense of style. For instance, luxury timepieces for men and women used to be the most traditional product category, with only a few brands and their classic designs representing status. Now, more unique watches are pushing into the luxury scene, marking the rise of style over tradition.