Nike has recently announced a new brand called Nike+ SportBand, that is the ultimate multi-purpose running gadget. The SportBand gives athletes performance feedback while also allowing runners who like listening to music to hear the running details through their AppleiPod nano, iTouch or iPhone systems.
Check out the picture to see the vibrant colors that the SportBand comes in.
Implications - This watch is more than just a basic watch. Runners will not only know the time, but they will also get to learn how they have been performing. Watches geared towards athletes are sure to do well because they are convenient and won't cause interference with the person's activity. The new generation of consumers are lean and mean buying machines when it comes to their health.
Why This Trend Is Growing
- Multi-purpose Running Gadgets
- Opportunity for developing innovative devices that combine performance feedback and entertainment for athletes.
- Athlete-focused Watches
- Potential for creating convenient and non-interfering watches specifically designed for athletes.
- Health-conscious Consumer Market
- Chance to tap into the growing market of health-conscious consumers seeking products that enhance their fitness activities.
Industries Being Reshaped
- Sportswear and Fitness Equipment
- Disruptive innovation opportunities to create new sportswear and fitness equipment that integrate performance monitoring technology.
- Consumer Electronics
- Opportunity for developing specialized electronic devices, such as watches and music players, that cater to the needs of athletes.
- Health and Wellness
- Potential to offer products and services that align with the preferences and demands of health-conscious consumers.
