Nike has recently announced a new brand called Nike+ SportBand, that is the ultimate multi-purpose running gadget. The SportBand gives athletes performance feedback while also allowing runners who like listening to music to hear the running details through their AppleiPod nano, iTouch or iPhone systems.
Check out the picture to see the vibrant colors that the SportBand comes in.
Implications - This watch is more than just a basic watch. Runners will not only know the time, but they will also get to learn how they have been performing. Watches geared towards athletes are sure to do well because they are convenient and won't cause interference with the person's activity. The new generation of consumers are lean and mean buying machines when it comes to their health.