I just love Max Germano’s idea with this watch/heart monitor.
The watchband is made from super-soft elastomer, it has easy access to the dial (the buttons are bigger than normal) and you can read the date, time, heart rate, stats, etc. in a second.
It’s a sleek design with functionality in mind. As I am a regular squash player, I must say that if this concept watch was available in stores, I’d be the first to buy one.