Leveraging the success of others -- at their expense
Implications - Style mavens may be beginning to take fashion less seriously. Anya Hindmarchs international success with her "Im Not a Plastic Bag" shopping tote inspired hundreds of other designers to create knock-offs, and also kicked off a huge trend to shop with eco-friendly bags instead of non-recyclable versions. Opportunities exist both in fashion and marketing to be a fast follower, creating fun designs that mimic viral fashion breakthroughs.
If you can't stand how many people have the same Lois Vuitton Purse, or how many of them have the Fake purse, then you are going to love Fakewear. The premise is that the only thing cooler than getting… [More]
OK, so you couldn't get your manicured fingers on a "I'm not a plastic bag" tote, but that doesn't mean you can't have an eco-friendly, fashionable shopping bag. (If you don't know what I'm talking about,… [More]
I love it when celebs parody themselves. Itâ€™s even more humbling when larger-than-life figures like Chanel designer and photographer Karl Lagerfeld do it.
Lagerfeld poked fun at himself by carrying… [More]
Anya Hindmarch's "I'm Not A Plastic Bag" (used to tote home groceries, as well as send the message to others to skip the plastic bags) has become the hip way to announce the world that you care about the… [More]
Remember the Anya Hindmarch â€œIâ€™m not a plastic bagâ€? (If not, check out the trend below) Now U.K. celebrity gossip site HolyMoly has launched the anti-Hindmarch â€œI AM a plastic bagâ€ tote. The… [More]
Showing off how eco-friendly you are is cool, but only if itâ€™s in a 'friendly' way.
This shopping bag, called and labelled â€œMy Reusable Bag Makes Me Better Than You,â€ has a certain mean streak… [More]