Spoof Fashion

Leveraging the success of others -- at their expense

Implications - Style mavens may be beginning to take fashion less seriously. Anya Hindmarch’s international success with her "I’m Not a Plastic Bag" shopping tote inspired hundreds of other designers to create knock-offs, and also kicked off a huge trend to shop with eco-friendly bags instead of non-recyclable versions. Opportunities exist both in fashion and marketing to be a fast follower, creating fun designs that mimic viral fashion breakthroughs.
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
252,448 Total Clicks
Mar 06 - Jun 09
Warm
Featured Examples
Fakewear - Fake Fashion So HOT Right Now
SCORE 4.3
Average 7,126 Clicks Pub: Mar 11, 06
Fakewear
Fake Fashion So HOT Right Now
If you can't stand how many people have the same Lois Vuitton Purse, or how many of them have the Fake purse, then you are going to love Fakewear. The premise is that the only thing cooler than getting… [More]
Fashionably Green - Alternatives To The Sold-Out "I'm Not A Plastic Bag" Tote
SCORE 4.1
Average 8,642 Clicks Pub: Aug 11, 07
Fashionably Green
Alternatives To The Sold-Out "I'm Not A Plastic Bag" Tote
OK, so you couldn't get your manicured fingers on a "I'm not a plastic bag" tote, but that doesn't mean you can't have an eco-friendly, fashionable shopping bag. (If you don't know what I'm talking about,… [More]
Celebrity Self-Parodies - Chanel's Lagerfeld Says ‘Karl Who?' With Tote Bag
SCORE 3.8
Mild 15,673 Clicks Pub: May 28, 09
Celebrity Self-Parodies
Chanel's Lagerfeld Says ‘Karl Who?' With Tote Bag
I love it when celebs parody themselves. It’s even more humbling when larger-than-life figures like Chanel designer and photographer Karl Lagerfeld do it. Lagerfeld poked fun at himself by carrying… [More]
Green Meets Mean - Environmental Handbag Mocks Fashionistas
SCORE 4.1
Average 5,818 Clicks Pub: Aug 26, 07
Green Meets Mean
Environmental Handbag Mocks Fashionistas
Anya Hindmarch's "I'm Not A Plastic Bag" (used to tote home groceries, as well as send the message to others to skip the plastic bags) has become the hip way to announce the world that you care about the… [More]
"I AM A Plastic Bag" Tote - Gossip Site Mocks Trend
SCORE 3.3
Mild 4,549 Clicks Pub: Sep 15, 07
"I AM A Plastic Bag" Tote
Gossip Site Mocks Trend
Remember the Anya Hindmarch “I’m not a plastic bag”? (If not, check out the trend below) Now U.K. celebrity gossip site HolyMoly has launched the anti-Hindmarch “I AM a plastic bag” tote. The… [More]
Mean Green Totes - ‘My Reusable Bag Makes Me Better Than You' For Fierce Shoppers
SCORE 3.3
Mild 5,910 Clicks Pub: Jun 9, 09
Mean Green Totes
‘My Reusable Bag Makes Me Better Than You' For Fierce Shoppers
Showing off how eco-friendly you are is cool, but only if it’s in a 'friendly' way. This shopping bag, called and labelled “My Reusable Bag Makes Me Better Than You,” has a certain mean streak… [More]
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