Remember the Anya Hindmarch â€œI'm not a plastic bagâ€? (If not, check out the trend below) Now U.K. celebrity gossip site HolyMoly has launched the anti-Hindmarch â€œI AM a plastic bagâ€ tote. The site reports that several English newspapers such as the Times and the Telegraph as well as the BBC, ITV and production companies are in complete love with the new â€œI AM a plastic bagâ€. Not so long ago the same newspapers and productions companies were worshiping the Anya Hindmarch bag. Just another proof that fashion and trends always win over eco-friendly:no matter what. If you want to put your hands on this exclusive item, you can try your luck at the HolyMoly site and try to win it.
Trend Hunter has been on top of the Anya Hindmarch bag phenomenon, including a post of some eco-friendly alternatives: