A new wave of luxury chocolate has emerged
Implications - New markets mean new opportunities. The growing affluent class has created an expanding market for “luxury” food items. High-end chocolatiers are bypassing the kiddie market and targeting affluent adults with bite-sized delicacies like chocolate pearls, gold-laced chocolates, Easter eggs draped in diamonds and precious-jewel coated chocolates. It’s important to note that the association of sweet treats and children is no longer applicable -- these are the kinds of treats least likely to appear on your child's hands and face.
Trend Themes
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Luxury Food Items for Affluent Adults — High-end chocolatiers are creating luxury food items targeting affluent adults with bite-sized delicacies like chocolate pearls, gold-laced chocolates, Easter eggs draped in diamonds and precious-jewel coated chocolates.
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Combining Luxury Products with Classic Recipes — Luxurious products appeal to consumers who desire to feel high class and businesses are catering to this market by combining a simple recipe for items like brownies with luxury products such as champagne.
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Edible Gold and Diamond Coated Chocolates — Consumers are demanded bold and extravagant items such as chocolates laced with 24 carat edible gold leafs, yellow diamonds, blue diamonds, emeralds or sapphires which presents an opportunity for companies to produce these innovative products.
Industry Implications
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Food and Beverages — The food and beverage industry can take advantage of the growing demand for luxury food items and create innovative food items catering to affluent adults.
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Jewelry and Luxury Goods — Jewelry and Luxury Goods industry can target chocolate lovers by introducing unique and luxury products like Le chocolat collection, Boucheron Gold, Diamond & Chocolate Necklace, etc.
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Confectionery — The confectionery industry is making use of innovative and luxurious ingredients and designs to create products like the $25,000 Frrrozen Haute Chocolate and $1.5 million chocolates.
8 Featured, 7 Examples:
215,395 Total Clicks
Date Range:
Dec 06 — Apr 08
Trending:
Warm
Consumer Insight Topics:
