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Custom Retro

Revitalizing a retro brand and engaging a new generation through customization

Implications - In large part, young people define themselves by their images and take great pride in creating their own unique styles. Older, more established brands can reinvent themselves by enabling users to customize designs that align with their personalities. Converse is a retro brand that has reinvented itself through customization by collaborating with other fashion houses and gaining endorsements by stars like Johnny Knoxville, thereby repositioning itself as a symbol of counterculture and self-expression.
Trend Themes
1. Customization - Enabling users to customize designs reinvents brands and drives counterculture and self-expression.
2. Special Editions - Special editions of iconic brand products create brand familiarity and appeal to consumers through elements of popular culture.
3. Punk Influence - Punk-inspired shoes and designs create radical brand appeal and stay true to original brand ethos.
Industry Implications
1. Apparel & Fashion - Businesses in the fashion industry can utilize customization and special editions to maintain relevance and appeal to evolving consumer tastes.
2. Music & Entertainment - Incorporating elements of music and entertainment in products creates familiarity and fan-base appeal.
3. Marketing & Advertising - The incorporation of guerrilla marketing and street art in product design can create new advertising mediums that attract urban, creative consumers.
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
20 Featured, 28 Examples:
1,882,928 Total Clicks
Date Range:
Aug 07 — Jul 09

Featured Examples

Tennis Shoes Stilettos
Tennis Shoes Stilettos
The Converse High Heel Sneakers
This Chuck Taylor combination of the retro high top sneakers and ankle high boots is kind of odd. The High Heel Converse Style Sport Costume Boots feature wicked six inch heels, pointed toes and are made… MORE
Michael Jackson Converse
Michael Jackson Converse
Alcat2021's Sneakers Also Include Beatles, Twilight, Johnny Depp
Now you can kick it like Michael Jackson in these customized shoes! The Michael Jackson Converse sneakers shown in the gallery were hand-painted by alcat2021, no doubt one of millions of fans creatively… MORE
play_circle_filled Custom Kicks For Marketing
Custom Kicks For Marketing
Converse Art Shoes
Here's yet another form of guerrilla street art. A San Francisco DJ created a unique business selling customized kicks. Roman Weingartner, aka Romanowski, 38, spray paints white Converse high tops which… MORE
Rockstar Sneakers
Rockstar Sneakers
Converse Designs Metallica and AC/DC Trainers for ‘Rock' Series
Last fall, we brought you Converse’s Black Sabbath-inspired shoes, and the Metallica and AC/DC trainers released by Converse are no less badass. Creating sneakers themed after musicians is a good idea… MORE
Converse Canvas
Converse Canvas
All Stars By Argentinean Designers
Over 100 customized sneakers will be exhibited in Mar del Plata where they will be displayed for judgment. The winning pairs will be recreated and included in the next Converse collection. Trimarchi DG,… MORE
play_circle_filled Studded Sneakers
Studded Sneakers
Worn Converse All Star Shoes Glammed Up By Gienchi
I have a soft spot for these old worn Converse All Stars, brought back to life with real glamor by Gienchi. The young designer from Milan has established a strong cult following; he creates objects of… MORE
Studded Sneaks
Studded Sneaks
Kettle Black Converse Shoes Capitalize on the Studded Dud Style
Just when you thought it was safe to put away your Bedazzler, studs are back in full force this season. People are rabid over these kickass kicks that are studded all over. Although these shoes may look… MORE
Special-Edition Sneakers
Special-Edition Sneakers
Converse Introduces Black Sabbath Shoes
To simultaneously honor the gods of heavy metal and commemorate the 100th anniversary of Converse shoes, the iconic shoe company will release three pairs of Black Sabbath-inspired shoes in time for the… MORE
Rock Legend Sneakers
Rock Legend Sneakers
Converse Special Edition Chuck Taylors AC/DC Shoes
Apparently their latest world tour is not keeping the boys from AC/DC quite busy enough. This is evidenced by their most recent collaboration with Converse sneakers who designed their new Chuck Taylors… MORE
Zipper-Back Kicks
Zipper-Back Kicks
Leather Jacket-Motif Spring 2010 Converse 'First String' Collection
Just like any other fashion house, Converse is getting ready for Spring 2010 with a preview of that season’s collection. Designed for their upper tier program, the aptly titled First String, this collection… MORE
Iconic Album Sneakers
Iconic Album Sneakers
Converse Leaks Images of Pink Floyd Chuck Taylors
When this Converse Pink Floyd Chuck Taylor collection is released, there isn't a classic stoner-rock music fan who won't want one in his or her closet. The designs in the collection are inspired by three… MORE
Punk Rock Iconokicks
Punk Rock Iconokicks
Spring 2010 Converse Collection Features Clash-Inspired Shoes
For the Spring 2010 Converse collection, a new set of shoes stand out above the rest. The Clash-inspired Chucks are not limited to one shoe. Three different types of sneakers make up the collection, and… MORE
Waist-High Sneakers
Waist-High Sneakers
Daryl Van Wouw Turns Converse All-Stars Into Trousers
I have been lusting after these grey Converse All-Stars-turned-trousers by designer Daryl Van Wouw for a while. They are a part of his Converse Extension 1 Project. Now it seems Daryl Van Wouw has taken… MORE
Christmas Sweater Chucks
Christmas Sweater Chucks
These Converse Kicks Go Perfect With Dad's Pullover
So you know there is going to be at least one Christmas sweater party you have to go to this year, so why not match your knit sweater with a pair of these snowflake and reindeer Christmas sweater Chucks?… MORE
Bold-School Sneakers
Bold-School Sneakers
Michael Weyrauch Designs Next Generation of Converse Chucks
Michael Weyrauch has created the next generation Converse. The sneaker brand that started it all is no stranger to adapting, and this design could very well be on the foot of the next LeBron James or Kobe… MORE
Spiced Retro
Spiced Retro
Can Leather High Tops Reignite the Converse Brand?
We've seen a number of attempts to reignite retro brands, with innovations from Converse topping the list. The latest innovation from converse: Leather All Star High Tops. These shoes are covered in… MORE
Cross Marketing
Cross Marketing
Converse Pepsi Cellphone Charms
As part of their yearlong 100th anniversary celebration, Converse are launching a promotion with Pepsi in May where you can find special Converse sneaker cellphone charms with your Pepsi can. The collection… MORE
All-Star Galoshes
All-Star Galoshes
The Converse Rubber Boots are Rad
The worst part about rain (aside from ruining your hair, and having to deal with an umbrella) is that the shoes you have to wear are never very fashionable. The Converse Rain Boot is out to solve all that.… MORE
Bandaid Shoes
Bandaid Shoes
Dr. Romanelli's Converse Shoe for Charity
There was a band-aid concert to launch the adhesive bandage Converse Shoe by Dr. Romanelli at the Supertouch store in L.A. Lupe Fiasco made the launch hot and the shoe was a big hit. As part of RED, the… MORE
Big Bad Sneakers
Big Bad Sneakers
Commemorative Freebies From Peanut Butter Wolf & Converse
Chris Manak, aka Peanut Butter Wolf, has been pushing forward the music industry for decades. To commemorate his great career and 999 Tour, Converse created 9 pairs of white Chuck Taylor All-Stars with… MORE

Related Examples

Relaunched Rock Star Sneaks
Relaunched Rock Star Sneaks
The Bowery Brings Together Converse & John Varvatos (UPDATE)
Cobain Commercialization
Cobain Commercialization
Hysteric Glamour Follows Converse With Kurt Cobain Kicks
Hybrid Animal Ads
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More Bioengineered Kooky Converse Creations (UPDATE)
24 Converse Innovations
24 Converse Innovations
From Michael Jackson Kicks to Band-Aid All-Stars
Animal Mash-Up Ads
Animal Mash-Up Ads
Converse Alligator Ad Features a Ridiculously Intriguing Dog-Gator
Glamorous Kicks
Glamorous Kicks
The Stanton by Converse is a New Fashion Must-Have
play_circle_filled Rick Rolling Rockstars
Rick Rolling Rockstars
DJ Morgoth Dubs "Never Gonna Give You Up" Over Nirvana
30 Postmortem Michael Jackson Tributes
30 Postmortem Michael Jackson Tributes
From Worldwide Vigils to Online Dance Collaborations
Michael Jackson Jewelry
Michael Jackson Jewelry
The King of Pop Appears on Necklaces
Pop King Portraits
Pop King Portraits
10 Fan-Created Michael Jackson Paintings as Artistic Tributes
75 Metallic and Glittery Fashions
75 Metallic and Glittery Fashions
Sartorial Sparkles as a Fashion Tribute to Michael Jackson
Zigzag High-Tops
Zigzag High-Tops
Missoni Partners with Converse for Edgy 2010 Kicks
Satanic Rock Shoes
Satanic Rock Shoes
Vans Releases KISS Pack Sneakers for Rockstars
Summertime Sneakers
Summertime Sneakers
Converse All Stars Launch Low Profile Version of Classic Chucks
49 Innovations for Rockstars
49 Innovations for Rockstars
From Mandy Moore's New Hubby to Rocker Toddler Style
Hard Rock Photography
Hard Rock Photography
Peter Beste's Black Metal Project Features Norwegian Rockstars
You Collaborating With Rockstars
You Collaborating With Rockstars
John Legend Competition Asks 'If You're Out There'
Rockstars as Artists
Rockstars as Artists
Paul Stanley of KISS Pursues Second Career With Oil Paintings
Unwearable Art Shoes
Unwearable Art Shoes
These LEGO Converse Chuck Taylor Shoes Are Toyrific
Centennial Shoe Collections
Centennial Shoe Collections
Converse Turns 100 With Special-Edition Sneaker
Rockstars as Urinals
Rockstars as Urinals
Shirley Manson in Terminator: The Sarah Connor Chronicles
Marketing to Rockstars
Marketing to Rockstars
PUMA Rockstar Hotel and the Much Music Video Awards (REVIEW)
All-Star Show Design Contest
All-Star Show Design Contest
Converse Chuck Taylor MyChucks Competition
Revisiting (RED)
Revisiting (RED)
Limited Edition Converse 1Hund(RED)'s From 100 Designers
6 Converse Shoe Designs + Gold Chuck Taylor All Stars
6 Converse Shoe Designs + Gold Chuck Taylor All Stars
Unique Mexican Style by Converse
Unique Mexican Style by Converse
Designer Collaboration
Designer Collaboration
The Converse / Varvatos Vintage Collection
Converse Goes Jackass With Johnny Knoxville Shoes
Converse Goes Jackass With Johnny Knoxville Shoes