Category
Fashion
Scaled Restraint
Trend cluster
Category
Custom
Retro
Revitalizing a retro brand and engaging a new generation through customization.
6.3
Trend score
Trend
What is the Custom Retro trend?
Custom Retro: In large part, young people define themselves by their images and take great pride in creating their own unique styles. Older, more established brands can reinvent themselves by enabling users to customize designs that align with their personalities. Converse is a retro brand that has reinvented itself through customization by collaborating with other fashion houses and gaining endorsements by stars like Johnny Knoxville, thereby repositioning itself as a symbol of counterculture and self-expression.
Trend themes
Themes within the Custom Retro trend
Three behaviours holding the trend together01
Customization
Enabling users to customize designs reinvents brands and drives counterculture and self-expression.
02
Special Editions
Special editions of iconic brand products create brand familiarity and appeal to consumers through elements of popular culture.
03
Punk Influence
Punk-inspired shoes and designs create radical brand appeal and stay true to original brand ethos.
Industry implications
What the Custom Retro trend means for industry
Where the trend changes the playbookFor
Apparel & Fashion
Businesses in the fashion industry can utilize customization and special editions to maintain relevance and appeal to evolving consumer tastes.
For
Music & Entertainment
Incorporating elements of music and entertainment in products creates familiarity and fan-base appeal.
For
Marketing & Advertising
The incorporation of guerrilla marketing and street art in product design can create new advertising mediums that attract urban, creative consumers.
Trend signals
Trend signals for Custom Retro
Trend score 6.3 out of 10, from popularity 88%, activity 91%, freshness 8%.
Popularity88%
Activity91%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Custom Retro trend
20 featured examples from Aug 26, 2007 to Nov 6, 2009CategoryFashion
Tennis Shoes Stilettos
The Converse High Heel Sneakers
Fashion designers and retailers can explore new opportunities by embracing unconventional footwear designs and catering to unique consumer preferences.
CategoryFashion
Michael Jackson Converse
Alcat2021's Sneakers Also Include Beatles, Twilight, Johnny Depp
Creating customized sneakers featuring popular cultural icons can attract a niche market and boost sales in the fashion and apparel industry.
CategoryFashion
Custom Kicks For Marketing
Converse Art Shoes
The footwear industry can capitalize on the custom sneaker trend by offering customizable options and collaborating with artists to create limited-edition designs.
CategoryPop Culture
Rockstar Sneakers
Converse Designs Metallica and AC/DC Trainers for ‘Rock' Series
Disruptive innovation opportunity: Tap into the music industry to create unique and themed footwear collections that cater to various fan bases.
CategoryFashion
Converse Canvas
All Stars By Argentinean Designers
Disruptive innovation opportunity: Incorporate technology and smart features into footwear designs to enhance functionality and comfort.
CategoryFashion
Studded Sneakers
Worn Converse All Star Shoes Glammed Up By Gienchi
Disruptive innovation opportunity: Collaborating with designers like Gienchi to offer exclusive collections of studded sneakers that cater to fashion-forward customers.
CategoryFashion
Studded Sneaks
Kettle Black Converse Shoes Capitalize on the Studded Dud Style
Fashion retailers can capitalize on the studded sneaker trend by offering a wide range of designs at affordable prices.
CategoryFashion
Zipper-Back Kicks
Leather Jacket-Motif Spring 2010 Converse 'First String' Collection
The fashion industry can take advantage of the trend of high-end sneaker collections and innovative shoe designs to cater to consumers seeking fashionable and unique footwear opti…
CategoryFashion
Rock Legend Sneakers
Converse Special Edition Chuck Taylors AC/DC Shoes
The fashion industry can capitalize on limited edition collaborations to create exclusive and sought-after products.
CategoryFashion
Special-Edition Sneakers
Converse Introduces Black Sabbath Shoes
Disruptive innovation opportunity: Utilize iconic album artwork and band aesthetics to create limited-edition shoes that attract music fans and sneaker enthusiasts.
CategoryFashion
Iconic Album Sneakers
Converse Leaks Images of Pink Floyd Chuck Taylors
Disruptive innovation opportunity through collaborations with musicians and bands to create unique sneaker collections.
CategoryFashion
Punk Rock Iconokicks
Spring 2010 Converse Collection Features Clash-Inspired Shoes
The footwear industry can capitalize on the rise of music and nostalgia-inspired fashion trends to create new and unique shoe styles.
CategoryFashion
Waist-High Sneakers
Daryl Van Wouw Turns Converse All-Stars Into Trousers
Designers and fashion brands can transform existing styles and challenge norms to create innovative pieces, attracting consumers seeking individuality and sustainability.
CategoryFashion
Christmas Sweater Chucks
These Converse Kicks Go Perfect With Dad's Pullover
The footwear industry can capitalize on the demand for themed shoes that complement popular fashion trends.
CategoryFashion
Bold-School Sneakers
Michael Weyrauch Designs Next Generation of Converse Chucks
Fashion brands need to constantly reinvent themselves to stay relevant in the market.
CategoryArt & Design
Spiced Retro
Can Leather High Tops Reignite the Converse Brand?
Integrating innovative materials and designs into classic fashion staples
CategoryLifestyle
Cross Marketing
Converse Pepsi Cellphone Charms
Fashion industry can explore collaborations to create unique accessories and increase brand loyalty.
CategoryLifestyle
All-Star Galoshes
The Converse Rubber Boots are Rad
Potential for new designs and technologies in the rain boot segment of the footwear industry.
CategoryFashion
Bandaid Shoes
Dr. Romanelli's Converse Shoe for Charity
Staple companies in the running shoe industry can leverage the growing demand for quirky and limited-edition sneakers to boost their sales and brand appeal.
CategoryFashion
Big Bad Sneakers
Commemorative Freebies From Peanut Butter Wolf & Converse
Music artists and labels can collaborate with sneaker brands to create merchandise and drive sales and fan engagement.
