Michael Weyrauch has created the next generation Converse. The sneaker brand that started it all is no stranger to adapting, and this design could very well be on the foot of the next LeBron James or Kobe Bryant.
Even if you are not out on the basketball court everyday, you have to appreciate the ingenuity and aesthetics of this potential next generation Converse. Check out more of Michael Weyrauch's work at the link below.
Implications - Companies that have been around for years are constantly faced with up-and-coming brands that serve as competition, so it is important for long-lasting brands to constantly reinvent their brand in order to maintain the interest of consumers. Adapting to current trends is crucial for businesses so they appear modern and up-to-date.