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Trend
What is the Glowing Fashion trend?
Glowing Fashion: Sunglasses with glow-in-the-dark embossing, glowing denim, and glowing hair and body gel have all been experiencing rising popularity among consumers. Not only does glow technology add a sense of fun to fashion products (remember how much you loved it as a kid?), it also answers the need for consumers who like to stand out -- literally.
Trend themes
Themes within the Glowing Fashion trend
Three behaviours holding the trend togetherGlow Technology
Glow technology has become popular among fashion products and answer the need for consumers who like to stand out.
Electronics Integration in Fashion Products
It's common for unusual items to have a bit of a technological twist and businesses will continue to integrate electronics in the most unusual items.
Glow-In-The Dark Technology
Glow-in-the-dark technology has developed and diversified to fabrics, gels, shoes, and even lingerie.
Industry implications
What the Glowing Fashion trend means for industry
Where the trend changes the playbookFashion
Glow technology can be an innovative way to differentiate products and make a fashion statement.
Electronics
Trend towards technology integration can be seen across different industries, creating disruptive innovation opportunities for businesses.
Nightlife and Entertainment
Glow-in-the-dark technology is commonly used in nightlife and entertainment venues, making it a potential profitable opportunity for businesses that cater to that scene.
Trend signals
Trend signals for Glowing Fashion
Trend score 5.6 out of 10, from popularity 82%, activity 78%, freshness 8%.
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Evidence
Examples of the Glowing Fashion trend
9 featured examples from Apr 1, 2007 to Aug 19, 2009Glow in the Dark Tattoos
Innovating with new ink types and incorporating technology into tattoos to offer customers unique and personalized experiences.
Light of The Party
Soul Fusion Glow Shoes
The fashion industry can explore innovative materials and technologies to create trendy glow shoe designs.
Self-Glow Hair and Body Gel (Update)
Voltage iGlow
The beauty products industry can explore the use of self-illuminating and temporary hair color products, like iGlow gel, to cater to consumers seeking innovative and eye-catching…
Glowing Heels
LED Alina Shoes
Incorporating LED lights into clothing and accessories can revolutionize the fashion industry by offering innovative and eye-catching designs.
Glow In The Dark Underwear
Glo by AussieBum
The fashion industry can incorporate glow technology in clothing and accessories to add a unique feature to their products.
Glow-in-the-Dark Denim
Diesel Launches Line of Radiant Clothes and Accessories
Fashion brands can explore new design possibilities and unique product offerings by incorporating glow-in-the-dark elements into their clothing lines.
Glow-In-The-Dark Bones
Doc Marten Releases ‘The Skelly' Combat Boot
Disruptive innovation opportunity: Integrating new materials and technologies into fashion to create novel and attention-grabbing products.
Glow-in-the-Dark Sneakers
New Balance MT576S by FRAT and Mita is Great for Athletic Ravers
Opportunity for athletic apparel brands to integrate glow-in-the-dark technology into their product lines.
GlowFur Apparel
Sensational and Funky
Fashion stores and online retailers that offer faux-fur fashion items can tap into the growing demand for animal-friendly clothing choices.