Trend cluster
Category

Glowing
Fashion

Fashionistas stand out with glowing apparel.

Glow in the Dark TattoosLight of The PartySelf-Glow Hair and Body Gel (Update)Glowing HeelsGlow In The Dark Underwear

Trend

What is the Glowing Fashion trend?

Glowing Fashion: Sunglasses with glow-in-the-dark embossing, glowing denim, and glowing hair and body gel have all been experiencing rising popularity among consumers. Not only does glow technology add a sense of fun to fashion products (remember how much you loved it as a kid?), it also answers the need for consumers who like to stand out -- literally.

Trend themes

Themes within the Glowing Fashion trend

Three behaviours holding the trend together
01

Glow Technology

Glow technology has become popular among fashion products and answer the need for consumers who like to stand out.

02

Electronics Integration in Fashion Products

It's common for unusual items to have a bit of a technological twist and businesses will continue to integrate electronics in the most unusual items.

03

Glow-In-The Dark Technology

Glow-in-the-dark technology has developed and diversified to fabrics, gels, shoes, and even lingerie.

Industry implications

What the Glowing Fashion trend means for industry

Where the trend changes the playbook
For

Fashion

Glow technology can be an innovative way to differentiate products and make a fashion statement.

For

Electronics

Trend towards technology integration can be seen across different industries, creating disruptive innovation opportunities for businesses.

For

Nightlife and Entertainment

Glow-in-the-dark technology is commonly used in nightlife and entertainment venues, making it a potential profitable opportunity for businesses that cater to that scene.

Trend signals

Trend signals for Glowing Fashion

Trend score 5.6 out of 10, from popularity 82%, activity 78%, freshness 8%.

Popularity82%
Activity78%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Glowing Fashion trend

9 featured examples from Apr 1, 2007 to Aug 19, 2009
Glow in the Dark Tattoos
CategoryFashion

Glow in the Dark Tattoos

Innovating with new ink types and incorporating technology into tattoos to offer customers unique and personalized experiences.

Light of The Party
CategoryFashion

Light of The Party

Soul Fusion Glow Shoes

The fashion industry can explore innovative materials and technologies to create trendy glow shoe designs.

Self-Glow Hair and Body Gel (Update)
CategoryFashion

Self-Glow Hair and Body Gel (Update)

Voltage iGlow

The beauty products industry can explore the use of self-illuminating and temporary hair color products, like iGlow gel, to cater to consumers seeking innovative and eye-catching…

Glowing Heels
CategoryFashion

Glowing Heels

LED Alina Shoes

Incorporating LED lights into clothing and accessories can revolutionize the fashion industry by offering innovative and eye-catching designs.

Glow In The Dark Underwear
CategoryFashion

Glow In The Dark Underwear

Glo by AussieBum

The fashion industry can incorporate glow technology in clothing and accessories to add a unique feature to their products.

Glow-in-the-Dark Denim
CategoryFashion

Glow-in-the-Dark Denim

Diesel Launches Line of Radiant Clothes and Accessories

Fashion brands can explore new design possibilities and unique product offerings by incorporating glow-in-the-dark elements into their clothing lines.

Glow-In-The-Dark Bones
CategoryFashion

Glow-In-The-Dark Bones

Doc Marten Releases ‘The Skelly' Combat Boot

Disruptive innovation opportunity: Integrating new materials and technologies into fashion to create novel and attention-grabbing products.

Glow-in-the-Dark Sneakers
CategoryFashion

Glow-in-the-Dark Sneakers

New Balance MT576S by FRAT and Mita is Great for Athletic Ravers

Opportunity for athletic apparel brands to integrate glow-in-the-dark technology into their product lines.

GlowFur Apparel
CategoryFashion

GlowFur Apparel

Sensational and Funky

Fashion stores and online retailers that offer faux-fur fashion items can tap into the growing demand for animal-friendly clothing choices.