Fake eyelashes are making a real impact in the cosmetics industry
Implications - Fake eyelashes have come a long way from those simple stick-ons available at the drug store. Now you can really dial up the drama with luxurious lashes that are applied individually, including feathered lashes and $10,000 sets studded with diamonds. Product categories that have long been ignored or under-promoted are finding new ways to break through. Lesson for marketers: Take your most mundane product and figure out a way to make it more dramatic or extravagant.
Trend Themes
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Personalized Faux Eyelashes — The trend of personalized faux eyelashes is increasing, and companies may benefit from producing more unique and customized product options.
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Animal-friendly Products — Social consciousness about animal rights is increasingly growing, meaning companies should consider alternative, cruelty-free products.
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Light-embedded Eyelashes — With inspiration sourced from Asian fashion trends, eyelash lights are an innovative addition to the traditional concept of makeup.
Industry Implications
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Cosmetics Industry — The cosmetics sector should seek ways to offer more popular and adventurous fake eyelash options.
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E-commerce Industry — E-commerce websites should consider stocking cruelty-free beauty alternatives based on growing consumer demand.
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Fashion Industry — The fashion industry should consider incorporating alternative beauty modifications into wearable trends for runway and everyday fashion.
17 Featured, 30 Examples:
2,488,075 Total Clicks
Date Range:
Sep 06 — Jul 09
Trending:
V. Hot
Consumer Insight Topics:
