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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,969 more

Fake Unreal

Fake eyelashes are making a real impact in the cosmetics industry

Implications - Fake eyelashes have come a long way from those simple stick-ons available at the drug store. Now you can really dial up the drama with luxurious lashes that are applied individually, including feathered lashes and $10,000 sets studded with diamonds. Product categories that have long been ignored or under-promoted are finding new ways to break through. Lesson for marketers: Take your most mundane product and figure out a way to make it more dramatic or extravagant.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
18 Featured, 32 Examples:
2,562,177 Total Clicks
Date Range:
Sep 06 — Feb 08
Trending:
Viral
Consumer Insight Topics:

Featured Examples

Feathered Fantasy Eyelashes
Feathered Fantasy Eyelashes
If women crave long lashes, then exotic fantasy lashes may become the next big thing. The feathered lashed shown here are designed by Shu Uemura. You can pick up a pair of your own feathered fantasy… MORE
Diamond Eyelashes
Diamond Eyelashes
Shu Uemura has custom designed diamond eye lashes for Madonna.  The custom mink false eyelashes are encrusted with 0.75 carats of stunning diamonds.  Interested?  Shu Uemura will be selling the lashes… MORE
Enormous Eyelash Drug
Enormous Eyelash Drug
Bimatoprost
In sounds like those who love their eyelashes big and beautiful can soon throw away their mascara and stick-ons. It seems that a main ingredient (bimatoprost ophthalmic solution) in a popular glaucoma… MORE
Long False Eyelashes
Long False Eyelashes
Famed Japanese Blogger Sets Her Own Style
Japanese blogger Geisha Asobi has used her own hair to create long false eyelashes. Will this become the next freaky trend in counter culture couture? I can imagine these eyelashes make it difficult… MORE
Eyelash Boutiques (FOLLOW-UP)
Eyelash Boutiques (FOLLOW-UP)
Tokyo Lash Bar Reaches America
Trend Hunter covered feathered eye lashes long ago, but stylish lash bars have now hit North America! Famed makeup artist Shu Uemura set off the exotic false Eye Lash craze in Japan two years ago and… MORE
Customized Fake Eyelashes
Customized Fake Eyelashes
Beauty Lashes Out
False eye lashes are still a scorching hot beauty accessory, but everyone has their own idea of what they're comfortable wearing. Some women like to keep their fake lashes on the natural side, some like… MORE
Gold Leaf Eyelashes
Gold Leaf Eyelashes
Stunning Ways to Accent Your Peepers at Tokyo Lash Bar 2009
We’ve featured exotic eyelash boutiques before, but the Tokyo Lash Bar 2009 has some beautiful new looks we couldn’t resist showing you. Tokyo Lash Bar 2009 offered up everything from dramatically feathered… MORE
Personalized Faux Eyelashes
Personalized Faux Eyelashes
Artistic Lash-Cutting for Beautiful Eyes
The latest in beauty tips is wearing faux eyelashes--not only wearing them, but wearing personalized eyelashes. From celebrities to high street fashion, ladies are slapping the fake lashes on and cutting… MORE
Lace Eyelashes
Lace Eyelashes
Shu Uemura Tokyo Lash Bar 2008
Shu Uemura's false eyelashes from the Tokyo Lash Bar 2008 collection range from beautiful to bizarre, as these black lace eyelashes demonstrate clearly. And if their feathered and crystal-studded line… MORE
Rainbow Eyelashes
Rainbow Eyelashes
Bright, Over-the-Top Styling From Fred Butler
I have totally fallen in love with the styling of Fred Butler. It's colorful, campy, over-the-top, glitzy, and crazy. I have seen Butler's work for a while but have only just discovered the name that… MORE
play_circle_filled LED Eyelashes
LED Eyelashes
Designer Soomi Park Puts a Twinkle in Your Eye
Inspired by what she terms the “Big Eye Fetish” of Asian women, Korean designer Soomi Park turned to light. Her idea is to use light as an alternative to makeup, jewelry and plastic surgery for enlarging… MORE
Paper Clip Eye Lashes
Paper Clip Eye Lashes
Viktor & Rolf and Shu Uemura's Costume Eyelashes
The collaboration of ideas between whimsical designers Viktor & Rolf and false eyelashes expert Shu Uemura gave birth to sets of party-perfect false lashes. Part of the Autumn/Winter '08-'09 collection… MORE
Heated Eyelash Curler
Heated Eyelash Curler
Gadget for the Hardcore Beauty Queen
Unless you use one yourself, the thought of inserting your eyelashes into the clamps of an eye lash curler probably already scares be bejesus out of you. The newest technique used to achieve flirtatious… MORE
Eyelash Fabric
Eyelash Fabric
Lashtastic Patterns Hit Runways for Fall 2009
For Fall 2009, designers all seem to be looking to one particular print: the eyelash. I suppose it makes sense that feminine designs are printed with eyelashes. They are a definite symbol of femininity,… MORE
Spider Leg Eyelashes
Spider Leg Eyelashes
Amalyshev Malyshev Turns the Ordinary into the Extraordinary
Photographer Amalyshev Malyshev has created a distinct buzz around his work. From creepy photos like the girl with spider legs crawling out of her eyes to comedic shots and from fashion shots to natural… MORE
Bright Butterfly Eyelashes
Bright Butterfly Eyelashes
Lily Alden's Makeup is a Manga Masterpiece
This short but sweet photo set showcases Lily Alden's makeup in a gorgeous manner. With super-long vibrant eyelashes and eye-popping eyeshadow, Alden's work reminds me of the manga makeup we've featured… MORE
Mink Eyelashes
Mink Eyelashes
Aira Cosmetics Produces PETA-Unfriendly Eye Fringe
These mink eyelashes by Aira Cosmetics are sure to set PETA in a frenzy. The $250 eye fringe is favored by celebrities like Madonna and Jennifer Lopez, who've used mink as the medium for their impossibly-long… MORE
Grow Your Eyelashes
Grow Your Eyelashes
Jan Marini Age Intervention EyeLash
Do you want longer, lusher, fuller and darker eyelashes? You can throw your falsies in the bin now thank to Jan Marini's new product. The product claims that initial results are visible in one to two… MORE

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'Bis-Sextilis' by Exterface Shows Young Gay Lovers
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Mr Means
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