Category
Fashion
Smile Cosmetics
Trend cluster
Category
Fake
Unreal
Fake eyelashes are making a real impact in the cosmetics industry.
6.1
Trend score
Trend
What is the Fake Unreal trend?
Fake Unreal: Fake eyelashes have come a long way from those simple stick-ons available at the drug store. Now you can really dial up the drama with luxurious lashes that are applied individually, including feathered lashes and $10,000 sets studded with diamonds. Product categories that have long been ignored or under-promoted are finding new ways to break through. Lesson for marketers: Take your most mundane product and figure out a way to make it more dramatic or extravagant.
Trend themes
Themes within the Fake Unreal trend
Three behaviours holding the trend together01
Personalized Faux Eyelashes
The trend of personalized faux eyelashes is increasing, and companies may benefit from producing more unique and customized product options.
02
Animal-Friendly Products
Social consciousness about animal rights is increasingly growing, meaning companies should consider alternative, cruelty-free products.
03
Light-embedded Eyelashes
With inspiration sourced from Asian fashion trends, eyelash lights are an innovative addition to the traditional concept of makeup.
Industry implications
What the Fake Unreal trend means for industry
Where the trend changes the playbookFor
Cosmetics Industry
The cosmetics sector should seek ways to offer more popular and adventurous fake eyelash options.
For
E-commerce Industry
E-commerce websites should consider stocking cruelty-free beauty alternatives based on growing consumer demand.
For
Fashion Industry
The fashion industry should consider incorporating alternative beauty modifications into wearable trends for runway and everyday fashion.
Trend signals
Trend signals for Fake Unreal
Trend score 6.1 out of 10, from popularity 81%, activity 94%, freshness 8%.
Popularity81%
Activity94%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Fake Unreal trend
17 featured examples from Sep 30, 2006 to Oct 14, 2009CategoryFashion
Diamond Eyelashes
Disruptive innovation opportunity: Introduce innovative beauty products, such as diamond eyelashes, that cater to luxury and customization trends.
CategoryFashion
Enormous Eyelash Drug
Bimatoprost
The cosmetic industry can continue to improve and innovate with the use of bimatoprost ophthalmic solution for eyelash growth, leading to more effective and natural-looking eyelas…
CategorySpecial
Eyelash Boutiques (FOLLOW-UP)
Tokyo Lash Bar Reaches America
The beauty industry can benefit from selling unique and exotic false eyelashes and creating personalized lash bars.
CategoryFashion
Long False Eyelashes
Famed Japanese Blogger Sets Her Own Style
The beauty industry can explore new product lines and techniques inspired by Geisha Asobi's hair-lash hybrid.
CategoryFashion
Gold Leaf Eyelashes
Stunning Ways to Accent Your Peepers at Tokyo Lash Bar 2009
The Tokyo Lash Bar 2009 eyelash designs present opportunities for cosmetic companies to innovate in the field of eyelash products, offering consumers a wide range of unique and ex…
CategoryArt & Design
Customized Fake Eyelashes
Beauty Lashes Out
Disruptive innovation opportunity: Develop advanced manufacturing techniques to efficiently produce customized false eyelashes at scale, meeting the demand for personalized beauty…
CategoryFashion
Personalized Faux Eyelashes
Artistic Lash-Cutting for Beautiful Eyes
Beauty companies can capitalize on the personalized faux eyelash trend and offer customizable and unique fake lash options.
CategoryFashion
Lace Eyelashes
Shu Uemura Tokyo Lash Bar 2008
The beauty industry can capitalize on the trend of lace eyelashes by creating new product lines and designs that offer unique and customizable options for consumers.
CategoryFashion
Rainbow Eyelashes
Bright, Over-the-Top Styling From Fred Butler
The fashion industry can explore disruptive innovation by incorporating vibrant colors and exaggerated styles into their designs and products.
CategoryArt & Design
LED Eyelashes
Designer Soomi Park Puts a Twinkle in Your Eye
The beauty industry has opportunities to invest and explore the use of technology in makeup and beauty accessories.
CategoryFashion
Paper Clip Eye Lashes
Viktor & Rolf and Shu Uemura's Costume Eyelashes
Creating innovative false lashes that cater to the demand for unique and playful eye makeup products.
CategoryUnique
Heated Eyelash Curler
Gadget for the Hardcore Beauty Queen
Potential for disruptive innovation in the beauty and cosmetics industry with the development of advanced eyelash curling products.
CategoryFashion
Eyelash Fabric
Lashtastic Patterns Hit Runways for Fall 2009
The eyelash fabric trend presents new opportunities for fashion designers to innovate with lash-inspired prints and textures.
CategoryFashion
Bright Butterfly Eyelashes
Lily Alden's Makeup is a Manga Masterpiece
Disruptive innovation opportunities in developing new makeup products and tutorials inspired by manga comics and vibrant aesthetics.
CategoryFashion
Spider Leg Eyelashes
Amalyshev Malyshev Turns the Ordinary into the Extraordinary
This trend offers disruptive innovation opportunities for photographers to experiment with unconventional techniques and create visually stunning works of art.
CategoryLuxury
Mink Eyelashes
Aira Cosmetics Produces PETA-Unfriendly Eye Fringe
The cosmetics industry can explore alternatives to mink eyelashes and focus on creating cruelty-free and eco-friendly products.
CategoryFashion
Grow Your Eyelashes
Jan Marini Age Intervention EyeLash
The Beauty and Cosmetics industry can develop new and affordable products for consumers who seek non-surgical solutions for eyelash enhancements.
