Fake Unreal

Fake eyelashes are making a real impact in the cosmetics industry

Implications - Fake eyelashes have come a long way from those simple stick-ons available at the drug store. Now you can really dial up the drama with luxurious lashes that are applied individually, including feathered lashes and $10,000 sets studded with diamonds. Product categories that have long been ignored or under-promoted are finding new ways to break through. Lesson for marketers: Take your most mundane product and figure out a way to make it more dramatic or extravagant.
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282,024 Total Clicks
Sep 06 - Feb 08
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Featured Examples
Feathered Fantasy Eyelashes
SCORE 6.9
Warm 50,344 Clicks Pub: Sep 3, 06
Feathered Fantasy Eyelashes
If women crave long lashes, then exotic fantasy lashes may become the next big thing. The feathered lashed shown here are designed by Shu Uemura. You can pick up a pair of your own feathered fantasy… [More]
Diamond Eyelashes
SCORE 6.3
Warm 17,447 Clicks Pub: Sep 29, 06
Diamond Eyelashes
Shu Uemura has custom designed diamond eye lashes for Madonna.  The custom mink false eyelashes are encrusted with 0.75 carats of stunning diamonds.  Interested?  Shu Uemura will be selling the lashes… [More]
Enormous Eyelash Drug - Bimatoprost
SCORE 6.7
Warm 25,226 Clicks Pub: Nov 27, 07
Enormous Eyelash Drug
Bimatoprost
In sounds like those who love their eyelashes big and beautiful can soon throw away their mascara and stick-ons. It seems that a main ingredient (bimatoprost ophthalmic solution) in a popular glaucoma… [More]
Long False Eyelashes - Famed Japanese Blogger Sets Her Own Style
SCORE 6.7
Warm 17,879 Clicks Pub: Nov 29, 06
Long False Eyelashes
Famed Japanese Blogger Sets Her Own Style
Japanese blogger Geisha Asobi has used her own hair to create long false eyelashes. Will this become the next freaky trend in counter culture couture? I can imagine these eyelashes make it difficult… [More]
Eyelash Boutiques (FOLLOW-UP) - Tokyo Lash Bar Reaches America
SCORE 5.8
Warm 24,342 Clicks Pub: Sep 11, 07
Eyelash Boutiques (FOLLOW-UP)
Tokyo Lash Bar Reaches America
Trend Hunter covered feathered eye lashes long ago, but stylish lash bars have now hit North America! Famed makeup artist Shu Uemura set off the exotic false Eye Lash craze in Japan two years ago and… [More]
Customized Fake Eyelashes - Beauty Lashes Out
SCORE 6
Warm 15,586 Clicks Pub: Feb 16, 08
Customized Fake Eyelashes
Beauty Lashes Out
False eye lashes are still a scorching hot beauty accessory, but everyone has their own idea of what they're comfortable wearing. Some women like to keep their fake lashes on the natural side, some like… [More]
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