Category
Tech
Automated Upkeep
Trend cluster
Category
Facebook
Journalism
Facebook is being used as a mass communication tool, transforming the definiti.
2.9
Trend score
Trend
What is the Facebook Journalism trend?
Facebook Journalism: Description - Social networking sites like Facebook have taken citizen journalism to the next level. This year, Facebook was proved to be a reliable source for spreading messages, from emergency warnings to activism campaigns to gaining political favor.
Implications - More people are looking to news sites and blogs created by citizen journalists to obtain news, facts, product reviews and entertainment. This is largely due to the fact that people consider content from friends to be more credible than traditional news media which is typically paid for by advertisers.
Facebook is one of the easiest, cheapest and most rapid forms of media to create buzz. People are more likely to endorse a product or service or a support an icon or leader if their friends are doing the same.
Trend themes
Themes within the Facebook Journalism trend
Three behaviours holding the trend together01
Citizen Journalism
Increasing reliance on citizen journalism due to credibility and agility factors spurs growth of social networks like Facebook as news and communication tools.
02
Social Media for Political Campaigns
Growing number of political candidates using social media platforms as an essential tool for connecting with younger voters.
03
Grassroots Activism on Social Media
Social media is proving to be a significant tool in advocacy campaigns to achieve social and economic justice by mobilizing citizens to force change.
Industry implications
What the Facebook Journalism trend means for industry
Where the trend changes the playbookFor
Media Industry
News outlets and journalists explore social media as a valuable tool for distributing information and engaging with their audiences.
For
Political Campaigns
Political campaigns recognize social media as a low-cost communication and engagement platform for connecting with voters.
For
Advertising and Marketing Industry
The credibility of social media as a source of information for people prompts companies and brands to use social networks as platforms to run and support marketing campaigns.
Trend signals
Trend signals for Facebook Journalism
Trend score 2.9 out of 10, from popularity 47%, activity 33%, freshness 8%.
Popularity47%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
South America
Evidence
Examples of the Facebook Journalism trend
3 featured examples from Apr 22 to Sep 4, 2007CategoryWorld
Grassroots Facebook Campaigns Against HSBC Successful!
The HSBC campaign shows how social media is driving disruption in the banking industry because changes in policies or practices can be immediately challenged by activist groups wi…
CategoryPop Culture
Politicians on Facebook
Social Networking to Win Votes
The rise of social media platforms like Facebook for political engagement creates opportunities in social media technology to increase engagement and enhance user experiences for…
CategoryPop Culture
Oxford Uses Facebook to Find and Fine Students
Universities and colleges implementing new strategies to monitor student behavior and enforce regulations.
