Covergirl capitalizes on the current fascination and obsession with anime and manga makeup to promote their Covergirl teens line.
This Covergirl teens ad highlights the most popular manga makeup process, making the eyes look bigger. The ad shows an animated character with her eye becoming extremely large after using the Covergirl teens product.
The ad was created by Grey Argentina.
Implications - As Japanese products, customs and pop culture infiltrate Western society, it is not surprising that women are attempting to change themselves in order to look more like their favorite pop culture characters. Whether it is as subtle as eye makeup, or as extreme as false lashes and pupil-enhancing contacts, it just goes to show that consumers will do just about anything to mimic the ones they idolize.