Photographers Inez van Lamsweerde & Vinoodh Matadin play a game of human emotions in this black and white photography series.
On one hand, the models are exposed on the outside by stripping naked for the shoot. But on the other hand, their feelings and facial expressions are hidden behind their hands which cover their face.
An artificial face with a fake emotion is painted on their hands.
Implications - Youth consumers are captivated by the whimsical and silly. Fake emotion photography captures is symptomatic of this desire. Companies should think of ways to create ads that are deceptive yet simple in their use of humor to encourage a more meaningful relationship with group.