The collaboration of ideas between whimsical designers Viktor & Rolf and false eyelashes expert Shu Uemura gave birth to sets of party-perfect false lashes.
Part of the Autumn/Winter '08-'09 collection are the paper clip lashes. At first glance, the $50 products look like the typical exaggeratedly long false lashes, but as you look closer, you'll notice the unorthodox details that are simply Viktor & Rolf.
I've worn paper clips as hair clips many times, but having the idea of designing them into false lashes hasn't hit me yet.
Viktor & Rolf and Shu Uemura's Costume Eyelashes
1. Costume Eyelashes - Collaboration between fashion designers and beauty experts to create unique and playful false lashes.
2. Unconventional False Lashes - Designing false lashes with unconventional materials and shapes for a new experience.
3. High-end False Lashes - Creating luxury false lashes with premium materials and intricate designs for a premium price point.
1. Beauty and Cosmetics - Creating innovative false lashes that cater to the demand for unique and playful eye makeup products.
2. Fashion and Design - Experimenting with unconventional materials and shapes to make design-focused false eyelashes for runway shows and artistic expression.
3. Luxury Goods - Creating high-end false eyelashes that offer a premium experience for luxury consumers seeking unique and extravagant beauty products.