Aira Cosmetics Produces PETA-Unfriendly Eye Fringe

 - Apr 5, 2009   Updated: Aug 11 2011
References: myminklashes.web-international-inc & luxist
These mink eyelashes by Aira Cosmetics are sure to set PETA in a frenzy. The $250 eye fringe is favored by celebrities like Madonna and Jennifer Lopez, who've used mink as the medium for their impossibly-long red carpet lashes.

According to Luxist, the fur used in the Aira Cosmetics mink eyelashes is harvested by brushing live farm animals. From there, individual hairs are selected to create the eye fringe. I'll stick with mascara.

Implications - Animal-friendly products are consistently increasing in popularity due to consumer awareness about the products they purchase. Social consciousness is an extremely important aspect of modern society, so companies would benefit from producing items that customers can feel comfortable purchasing in regards to their contribution to social and animal rights.