Meredith Andrews' 'Sleep/Wake' is a brilliant photo set that captures people as they're just waking up. I see a lot of myself in these images, from the woman's wild hair in the first image to the shirtless man's squinted eyes and crunched-up face in the third image.
Meredith Andrews' 'Sleep/Wake' is a delicious look at ourselves when we're least ready to be presented to the world. Enjoy some other unusual photography series below.
Implications - In a world obsessed with keeping up appearances and a photography industry dominated by models, these photos of normal, everyday people in their most vulnerable and exposed state comes as a breath of fresh air. Average people can finally enjoy the spotlight free of make-up and editing, creating a positive brand image image and encouraging acceptance.
Why This Trend Is Growing
- Realness Photography
- Opportunity for a disruptive innovation by capturing people in their most vulnerable and authentic state.
- Unfiltered Portraiture
- Opportunity for a disruptive innovation that challenges traditional beauty standards by showing unedited, raw images of people.
- Naturalistic Imagery
- Opportunity for a disruptive innovation by presenting normal people as the true representation of beauty and fashion.
Industries Being Reshaped
- Fashion
- Opportunity for a disruptive innovation by showcasing authentic and relatable images of people in their natural state.
- Photography
- Opportunity for a disruptive innovation in the photography industry by challenging traditional beauty standards and promoting realness.
- Beauty
- Opportunity for a disruptive innovation by promoting acceptance and self-love through authentic depictions of people.
