From designer jets to first-class terminals, the world of air travel is evolving
Implications - The Singapore Airbus A380 received a lot of media attention for its $250,000 flight – an indication of the demand for ultra-luxury air travel. Consumers today want the maximum comfort, pampering, style and the best service they can afford. Luxury brands like BMW and Versace are designing plane interiors, while many airlines are beginning to offer business-class only flights, and flights with Internet and high-tech entertainment.
Trend Themes
1. Luxury Air Travel - Consumers today want the maximum comfort, pampering, style and the best service they can afford.
2. In-flight Entertainment - Companies who can create a travel experience in which flyers are able to relax and enjoy their time in the air will large returns in today's jet-setting industry.
3. Eco-friendly Air Travel - Businesses can take advantage of this new desire by creating more luxury items and branding.
Industry Implications
1. Luxury Brands - Luxury brands like BMW and Versace are designing plane interiors.
2. Hospitality - Many consumers do not want to sacrifice their lavish lifestyles and catering to this desire will bring brands success and a loyal following.
3. Travel and Tourism - Businesses can take advantage of this new desire by creating more luxury items and branding.
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Date Range:
Mar 06 — Nov 07
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