Category
Tech
Automated Upkeep
Trend cluster
Category
Premium
Flight
From designer jets to first-class terminals, the world of air travel is evolving.
5.0
Trend score
Trend
What is the Premium Flight trend?
Premium Flight: The Singapore Airbus A380 received a lot of media attention for its $250,000 flight – an indication of the demand for ultra-luxury air travel. Consumers today want the maximum comfort, pampering, style and the best service they can afford. Luxury brands like BMW and Versace are designing plane interiors, while many airlines are beginning to offer business-class only flights, and flights with Internet and high-tech entertainment.
Trend themes
Themes within the Premium Flight trend
Three behaviours holding the trend together01
Luxury Air Travel
Consumers today want the maximum comfort, pampering, style and the best service they can afford.
02
In-flight Entertainment
Companies who can create a travel experience in which flyers are able to relax and enjoy their time in the air will large returns in today's jet-setting industry.
03
Eco-Friendly Air Travel
Businesses can take advantage of this new desire by creating more luxury items and branding.
Industry implications
What the Premium Flight trend means for industry
Where the trend changes the playbookFor
Luxury Brands
Luxury brands like BMW and Versace are designing plane interiors.
For
Hospitality
Many consumers do not want to sacrifice their lavish lifestyles and catering to this desire will bring brands success and a loyal following.
For
Travel and Tourism
Businesses can take advantage of this new desire by creating more luxury items and branding.
Trend signals
Trend signals for Premium Flight
Trend score 5.0 out of 10, from popularity 68%, activity 73%, freshness 8%.
Popularity68%
Activity73%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Premium Flight trend
5 featured examples from Apr 17, 2006 to Sep 10, 2007CategoryLuxury
Fully Reclined Airplane Bed
Flying in Style
Innovations in lie-flat seats and luxurious in-flight amenities can disrupt the aviation industry by attracting high-end travelers and setting new standards.
CategoryArt & Design
Versace to design Airplane interiors
Companies focusing on private jet and other luxury transportation options can innovatively incorporate personalized design and comfort elements.
CategoryAutos
Carbon Neutral Flying
Silverjet is the World's First Eco-Stylish Airline
Airlines have the opportunity to differentiate themselves by becoming carbon neutral and appealing to eco-conscious passengers.
CategoryWorld
$250,000 Plane Ticket
Singapore Airbus A380
Disruptive innovation opportunity: Develop innovative and cost-effective ways to reduce the price of luxury airline tickets, making premium travel accessible to a wider audience.
CategoryUnique
Fly the Networked Skies
Virgin America Debuts "Red" Entertainment Aboard
Airlines have the opportunity to enhance their services by adopting networked entertainment systems and improving in-flight connectivity, which can lead to a competitive advantage…
