Category
Lifestyle
Protein Personalization
Trend cluster
Category
Health by
Consumption
Chocolate products with the promise of health benefits.
2.9
Trend score
Trend
What is the Health by Consumption trend?
Health by Consumption: Now you have a great excuse to eat chocolate – it’s good for your health. Companies in the food industry are improving consumer appeal by promoting health benefits associated with their products. A great example is SmartChocolate, which is touted to relieve premenstrual syndrome and associated cramps. Likewise, beauty and pharmaceutical companies are leveraging their allure by integrating edible favorites such as chocolate.
Trend themes
Themes within the Health by Consumption trend
Three behaviours holding the trend together01
Health-promoting chocolate
Companies are promoting chocolate as a health food and incorporating beneficial ingredients to add functional benefits.
02
Edible beauty products
Beauty and personal care companies are leveraging consumers' love of chocolate to create new and unique products for their personal care offerings.
03
Novel chocolate experiences
Innovative companies are creating unique chocolate experiences, such as chocolate beauty treatments for men and Easter chocolate spa treatments, to attract consumers looking for something different.
Industry implications
What the Health by Consumption trend means for industry
Where the trend changes the playbookFor
Food and beverage
Companies in the food and beverage industry can explore the potential of promoting the health benefits of their products and incorporating functional ingredients to create new chocolate products.
For
Beauty and personal care
Beauty and personal care companies can consider incorporating chocolate into their product offerings to create unique and differentiated products that appeal to consumers.
For
Health and wellness
Companies in the health and wellness industry can explore the potential of promoting the nutritional benefits of chocolate and incorporating beneficial ingredients to create functional foods and supplements.
Trend signals
Trend signals for Health by Consumption
Trend score 2.9 out of 10, from popularity 44%, activity 36%, freshness 8%.
Popularity44%
Activity36%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Health by Consumption trend
6 featured examples from Feb 21, 2006 to Feb 20, 2009CategoryLifestyle
Chocolate: The New Health Food?
Opportunities for creating innovative products in the food and beverage industry using dark chocolate with added health benefits.
CategoryUnique
Snack Your Cramps Away
SmartChocolate PMS Chocolate
The confectionery industry can explore the creation of more PMS-relief chocolate products.
CategoryFashion
Chocolate Beauty Treatments For Men This Easter
The beauty and wellness industry can incorporate chocolate beauty treatments as a luxurious and rejuvenating offering, attracting a diverse range of customers.
CategoryLifestyle
Healthy Chocolates
Xocai Has More Antioxidants Than a Half-Pound of Spinach
The food and beverage industry can leverage the trend towards healthy chocolate consumption by developing and marketing similar products to customers
CategoryLifestyle
Healthy Super Chocolate
Xocai
Exploring new recipes and ingredients to create healthier chocolate products that offer health benefits and appeal to health-conscious consumers.
CategoryLifestyle
Bochox
Chocolate for Wrinkle Relief
The confectionery industry can leverage the growing demand for functional foods and develop products with specific health claims in collaboration with other industries.
