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Yoga Culture

Marketing to a culture hungry for yoga-oriented products and practices

Implications - Yoga has been one of the fastest growing fitness and lifestyle trends; what is interesting is that there continues to be success from style innovations and accessories, some going well beyond traditional mats and apparel. In addition, an array of special-interest practices have emerged including equestrian, pet, punk rock and heli-yoga. This is an interesting example of something old (it’s been around since 3000 B.C.) being repackaged and repositioned for today’s generation. Once the domain of Buddhists and hippie-granola types, yoga has made spirituality both cool and approachable.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
20 Featured, 44 Examples:
1,216,473 Total Clicks
Date Range:
Feb 07 — Sep 09
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Tween Yoga Lines
Tween Yoga Lines
Lululemon Targets Teen Scene With Ivivva Athletica
Young yoga lovers, rejoice! This fall, Lululemon tween yoga stores called Ivivva Athletica will be opening in Vancouver, Victoria and Calgary. To be able to target that area between 6 and 12 years old… MORE
Asanas for Alcoholics
Asanas for Alcoholics
Drunk People Doing Yoga Poses Are Actually in Tune With Their Bodies
This gallery of drunk people doing yoga proves that despite popular perception, individuals under the influence are actually more in tune with their bodies than one might imagine. Each asana is paired… MORE
Straw Advertising
Straw Advertising
Bendy Straw Ad for Yoga (Look Close!)
A very cost-effective advertisement in Hong Kong for a yoga school. It showcases the prowess of a yoga practitioner on the flexible stems of drink straws. A surge of enquiries and enrollment went after… MORE
Yoga Thongs
Yoga Thongs
Swamisz Footwear
The booming popularity of Yoga isn't letting up, and neither is the continued production of Yoga wear. Following in the footsteps of Lulu Lemon is Swamisz (swa-meez), the long-awaited footwear for deep-breathing,… MORE
Sporty Gold Ballerinas
Sporty Gold Ballerinas
Puma Nuala Metallic Slip-On Yoga Shoes
Puma’s yoga lifestyle brand, Nuala, now offers a comfy flat shoe that can be used to get to the studio or dress up any outfit. It’s much more versatile and cushioned than your regular flats. The iconic… MORE
Canine Yogi Calendars
Canine Yogi Calendars
'Yoga Dogs' by Dan Borris
Photographer Dan Borris started creating the images that comprise 'Yoga Dogs' after observing the actions of Otis, an English Bull Terrier. The photos have now been made into a calendar for 2009 and it… MORE
Denim Meets Gym Wear
Denim Meets Gym Wear
Second Yoga Jeans
You'll never have to choose between comfy jeans or stretchy yoga pants again thanks to the Yoga Jeans from Second Clothing. The casual pants have the stylish look of jeans, but have the stretchy elasticity… MORE
Pairing Yoga & Wine
Pairing Yoga & Wine
Vino-Yasa
Experimenting with different wine pairings is fun, but who knew it could be really beneficial for your health too? No, I'm not talking about antioxidants; I'm referring to Vino-yasa! This innovative approach… MORE
play_circle_filled Yoga-Inspired Jewelry
Yoga-Inspired Jewelry
Sonja Picard's Zen-Luxe Jewels Stand Out Among Necklace-Free Oscar Win
Most of this year’s Oscar winners weren’t seen wearing necklaces, which helped the stunning yoga-inspired jewelery by Sonja Picard stand out among a sea of bare chests. Picard’s designs are based on yoga… MORE
Private Chef & Yoga Chez Vous
Private Chef & Yoga Chez Vous
Yo Dinna
If you're balancing a heavy workloads and struggling to find time for workouts and healthy meals, Chez Vous is for you. The Canadian company consists of a husband and wife who have merged their passions… MORE
Christian-Themed Exercise
Christian-Themed Exercise
‘Praise Moves' Alters Yoga to Fit Religious Beliefs
In an episode of the Simpsons, funny conservative Christian character Ned Flanders learns about Buddhism, to which his immediate reply is, “My satan sense is tingling. Into the root cellar, boys!" It is… MORE
Virtual Yoga Classrooms
Virtual Yoga Classrooms
Tone and Relax at Your Own Pace With YogaVibes
I love yoga. I have this one DVD with Rodney Yee that has worn away to almost nothing (well it skips frequently and that doesn’t make for a relaxing yoga session). With YogaVibes, however, I can get a… MORE
Yoga Street Signs
Yoga Street Signs
Directions for good Health
Sharmila's yoga classes in Hyderabad, India have become really popular thanks to some really clever advertising by ad agency, Mindset. The ads, which direct people to the location of Sharmila's classes,… MORE
play_circle_filled Personalized Yoga Mats
Personalized Yoga Mats
Yogamatic.com Customized Mats Are Perfect for Aspiring Yogis
For all the hardcore yoga enthusiasts out there, you’re going to love yogamatic.com. At this website, you can select an existing yoga mat design from the gallery, or design your own. The mats are eco-friendly,… MORE
Baby Yoga Fashion
Baby Yoga Fashion
Origani Fashion Includes Everything from Baby Yoga Pants to Onesies
You love your yoga pants more than anything, so why not share the joy with your little ones with Origany baby yoga fashion? While the Origany baby yoga fashion doesn’t offer anything like Lulu Lemon’s… MORE
play_circle_filled Heli-Yoga
Heli-Yoga
Icefield Helicopter Tours Alberta in Search of Your Self-Enlightenment
You've heard of heli-skiing and heli-hiking, but did you know about heli-yoga? Yoga has been clearing the minds and strengthening the bodies of people for a very long time, and that experience has only… MORE
Handbag-Inspired Yoga Bags
Handbag-Inspired Yoga Bags
The RoZCoo Ahimsa
RoZCoo LLC, (pronounced Rosie Ku) introduced luxury yoga mats back in 2005. Since then, they have continued to make stylish everyday accessories for men and women. Pictured here is a handbag-inspired mat… MORE
play_circle_filled Asanas for Animals
Asanas for Animals
Crunch Gyms Offer 'Ruff Yoga' Classes
The ancient practice of yoga has always led to peace and enlightenment, but not even the masters could have expected that its modernization would apply as much to creatures with four legs as those of us… MORE
Hypnotic Yoga Photography
Hypnotic Yoga Photography
Ilona Olkonen Adds ‘Stripes' to Asanas
This ‘Stripes’ photo set by Ilona Olkonen is short but sweet. In it, Olkonen captures a model wearing a striped dress doing yoga poses. It’s a simple concept, but in practice the effect is mesmerizing.… MORE
Personalized Eco-Friendly Yoga Mats
Personalized Eco-Friendly Yoga Mats
JustMyMat Features Your Name
If you ever wanted to use yoga as a form of self-expression, you have to check out this company, JustMyMat. All the yoga mats are made from eco-friendly materials and are personalized. What's better… MORE

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play_circle_filled Indie Rock Yoga
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play_circle_filled Credit Crunch Yoga
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play_circle_filled Zen-Like Sound Systems
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Naked Yoga
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Cows Doing Yoga Before You Eat Them
Cows Doing Yoga Before You Eat Them
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Pope Reaches Out With Text Messages
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Ballet Flats in a Bag
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Tipsy Feet
Laughter Yoga (UPDATE)
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Yoga For Inmates
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