A very cost-effective advertisement in Hong Kong for a yoga school. It showcases the prowess of a yoga practitioner on the flexible stems of drink straws. A surge of enquiries and enrollment went after up this promotional stunt.
Implications - The use of unconventional media is a great way to grab the attention of a consumer. The bendy straw advertisement is proof of this. Companies do not necessarily need to advertise a unique selling point if the advertising is smart. Businesses need to think of the basics and keep it simple when attempting to market themselves. Consumers are exposed constantly to advertising; therefore, the less complicated, the more it will stand out.
More Stats +/-
Adventurer Microscope Cameras
Mini Marbled Blade Knives
Fully Digitized Airports
Luxurious Vibrant Padded Coats
Muted Mixed-Material Home Designs
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Bendy Straw Ad for Yoga (Look Close!)
- By: Lena WhiteFeb 6, 2007 Updated: Apr 13 2011