If you ever wanted to use yoga as a form of self-expression, you have to check out this company, JustMyMat.
All the yoga mats are made from eco-friendly materials and are personalized. What's better than a green gift with your name on it?
They have colors like Serene green mats and Aloha orange thread. It's a great idea and will probably be on a lot of gift wish lists this year.
Implications - Consumers are looking to reduce their carbon footprint on the planet after media outlets effectively promoted environmental consciousness. As such, products which appear less harmful to the environment are likely to garner the business of consumers over generic products. Companies may consider incorporating green initiatives into their wares to entice consumers.