Hair Gone Wild Editorials

Vogue Russia Goes for The Extreme

The January 2009 issue of Vogue Russia solidifies what we saw earlier this year in Pop Magazine’s ‘Hair Storm’: big hair is back.

The ‘Объемное решение’ (which Google translates to ‘Volumetric Decision’) by photographer Jem Mitchell goes for maximum volume on the hair of model Masha Novoselova.

If you’re looking for a new style in 2009 and wild big hair is not your thing (or maybe your hair is too short), do not fret. You can check out our top 30 hair innovations trends in 2008 below for some inspiration. Send us a picture!

Big Hair Trend
The resurgence of big hair creates opportunities for salons to offer styling services and hair product companies to innovate volumizing products.
Extreme Hair Editorial Trend
Fashion magazines featuring models with extreme hairstyles presents an opportunity for avant-garde hair stylists to showcase their work and for hair product companies to market their trend-setting products.
Hair Innovation Trend
With the increasing demand for unique and innovative hairstyles, there is an opportunity for stylists and product companies to create new, cutting-edge hair offerings.

Who This Affects Most

Hair Salons
Hair salons can capitalize on the big hair trend with new volumizing styling services and techniques.
Hair Product Companies
There is an opportunity for hair product companies to innovate and market new volumizing and trend-setting products to meet the demand for big and extreme hairstyles.
Fashion Magazines
Fashion magazines featuring models with extreme hairstyles can inspire avant-garde hair stylists and help promote trend-setting hair product companies.
SCORE
5.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 84%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

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