Trend cluster
Category

Street
Style

Consumers are looking to street style blogs to find out what real people wear.

Street Style UpdateStreet Style LookbooksNerdy 90s GrungeBeijing Street StyleFrench Fall Fashion

Trend

What is the Street Style trend?

Street Style: The booming popularity of "street style" sites, blogs that include professional or amateur photographs of what real people are wearing as they go about their everyday business, indicates an online niche with a lot of potential. For example, fashion marketers or retailers could build their own street style sites, or feature street style imagery in their stores in order to promote their products.

Trend themes

Themes within the Street Style trend

Three behaviours holding the trend together
01

Tokyo Street Style

The popularity of anime and Japanese rock music has influenced a surge of macabre and Gothic fashion with a unique North American twist.

02

Summer Street Style

Trendsetters in Southern California are showcasing a mix of brightly colored shorts, floral mini dresses, and retro-styled shirts, reflecting a laid-back yet chic summer aesthetic.

03

Japan Fashion Fetishism

Tokyo's daring fashion trends, like Little Bo-Peep and Strawberry Shortcake costumes, show a passionate love affair with fetishism that often influences global fashion movements.

Industry implications

What the Street Style trend means for industry

Where the trend changes the playbook
For

Online Fashion Retail

Building street style-focused platforms and featuring user-generated content can attract a dedicated and fashion-conscious audience.

For

Fashion Photography

Professional and amateur photographers capturing everyday street styles can provide rich, authentic content for brands and publications.

For

Global Fashion Magazines

Incorporating diverse street style images from around the world can offer readers a tangible application of high fashion in real-life scenarios.

Trend signals

Trend signals for Street Style

Trend score 6.0 out of 10, from popularity 77%, activity 95%, freshness 8%.

Popularity77%
Activity95%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe

Evidence

Examples of the Street Style trend

18 featured examples from Aug 24, 2007 to Oct 11, 2009
Street Style Update
CategoryFashion

Street Style Update

Paris & Milan

Industry centered around all aspects of fashion design and marketing.

Street Style Lookbooks
CategoryFashion

Street Style Lookbooks

Ctrl Autumn/Winter 2009/2010 Features Informal Photography

Disruptive innovation opportunity: Fashion retailers can adopt the street-style trend in their collections to attract a broader customer base and create unique offerings.

Nerdy 90s Grunge
CategoryFashion

Nerdy 90s Grunge

Copenhagen Street Style Takes a Geeky Step Back in Time

The fashion industry can capitalize on the 90s grunge trend by producing clothing items that cater to consumers seeking retro-inspired fashion.

Beijing Street Style
CategoryPop Culture

Beijing Street Style

Opportunity for fashion brands to tap into Beijing street style trends and create new collections.

French Fall Fashion
CategoryFashion

French Fall Fashion

The Sartorialist Finds Great Fall Street Style in Paris

The fashion industry can benefit from this article by exploring new emerging trends in Parisian streetwear culture.

Free Street Style Magazine
CategoryPop Culture

Free Street Style Magazine

"Cracker Your Wardrobe"

Disruptive innovation opportunity: Integrate AI and machine learning technologies into fashion photography to automate and enhance the process of capturing street fashion trends.

French Skinny Pants
CategoryFashion

French Skinny Pants

Skin Tight Black Trousers Rule Paris Street Style April 2009

Disruptive innovation opportunity: Explore the use of advanced manufacturing techniques, such as 3D printing, to create customized and on-demand skinny pants and other fashion ite…

China Street Style
CategoryFashion

China Street Style

MCC StreetSnap

Fashion industry players can leverage the growing interest in China street style to create partnerships with street style bloggers, photographers and influencers to promote their…

Mean Street Fashion Blogs
CategoryUnique

Mean Street Fashion Blogs

‘Look at This F*cking Hipster' Torments Fashion Victims

Disruptive innovation opportunity: Develop a virtual try-on technology that allows customers to visualize how clothing items will look on them before making a purchase.

Summer Street Style
CategoryFashion

Summer Street Style

What's Hot In SoCal

The fashion industry has the opportunity to create and market clothing items that feature the trendy summer style.

Fashion Face Off 2.0
CategoryFashion

Fashion Face Off 2.0

Street Clash Global Street Style Competition

Disruptive innovation opportunity: Create a platform that hosts various fashion competitions, including street style competitions, to engage fashion enthusiasts and provide opport…

Olympic Street Style- Beijing Locals Embrace the Celebrations
CategoryUnique

Olympic Street Style- Beijing Locals Embrace the Celebrations

Fashion brands can capitalize on the trend by creating Olympic-themed clothing and accessories.

Mallorca Street Style
CategoryFashion

Mallorca Street Style

Alistair Guy Photographs the Fashions of Vacationers in Europe

Opportunity for disruptive innovation: Integrate augmented reality technology into physical stores to offer immersive and personalized shopping experiences.

Street Fashion Editorials
CategoryFashion

Street Fashion Editorials

“Word On The Street” in Vogue UK

The fashion industry can capitalize on the trend of street fashion by creating collections and marketing campaigns that reflect urban style and appeal to a younger demographic.

Intersection Fashion Videos
CategoryLifestyle

Intersection Fashion Videos

More From London & Tokyo Street Fashion

Fashion industry can capitalize on showcasing real-life fashion trends through videos.

Street Styletorials
CategoryMarketing

Street Styletorials

The Sartorialist Teams Up With MiLK China and Adidas

Fashion brands can leverage street style trends and collaborations to engage with a younger, style-savvy audience.

Street Fashion Videos
CategoryPop Culture

Street Fashion Videos

Feed Your Fashion Curiosity With BeautifulStranger.tv

Disruptive innovation opportunity for brands to incorporate street fashion trends and styles into their product offerings, thereby staying relevant with consumer preferences.

Street Fashion for High Fashion
CategoryPop Culture

Street Fashion for High Fashion

Sartorialist Shoots Vogue Paris Cover

Fashion brands can explore innovative ways to incorporate street fashion trends into their collections.