Rihanna's latex leggings are so tight, they look like they've been poured on, which makes it fitting that Members Only sells them under the label, Liquid Leggings. Other celebs confident enough to sport this sexy fashion look include Niki Hilton, Blake Lively, Mary-Kate Olsen, Heidi Klum, Victoria Beckham and Kate Moss.
Slip on a pair of the 85% nylon 15% lycra leg wear, and these babies will leave you rocking like Sandy from Grease.
Implications - Celebrity influence on mainstream fashion continues to grow in popularity, with consumers looking to their favorite public figures for cutting-edge fashion. Celebrity endorsements are a direct and effective way for a new company to market themselves to a large audience. By creating a unique look, a brand can become easily recognizable within a large industry.