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Boundary Shattering

Scent innovation results in products that break traditional boundaries

Implications - In addition to celebrity endorsements, the world of fragrances has seen a number of innovations including luxury scents, custom scents, sampling kiosks, ‘no-scent perfume’ and even fragrance created from one's DNA. Just because it seems like it’s all been done, doesn’t mean there isn’t still room for innovation. How can you expand your brand’s reach, customize or otherwise tear down the traditional boundaries of marketing in your industry?

SCORE 4

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6 Featured, 9 Examples: 165,641 Total Clicks

Date Range: Mar 07 - Oct 09

Trending: Warm

Consumer Insight Topics: Fashion Marketing Cosmetics Celebs Luxury Branding

Featured Examples

Your DNA as a Fragrance - Smell Yourself Sexy

SCORE 3.6

Mild 11,068 Clicks Pub: Aug 2, 07

Your DNA as a Fragrance

Smell Yourself Sexy

A company called My DNA Fragrance claims that it can develop a perfume for women or cologne for men based on your DNA. The customer submits a swab of saliva to the company and there you go, you have your… [More]

SCORE 5.4

Warm 8,583 Clicks Pub: Mar 28, 07

Perfume Sampling Kiosks

Sick of fragrance counter employees offering you a little spritz of something new? Scentest Communications has made it possible to skip these pesky encounters with the help of new technologies. The Scentest… [More]

SCORE 4.9

Average 9,759 Clicks Pub: Jun 28, 07

Perfume Rings

Using rapid prototyping resin, designer Johanna Jansson has created a perfume ring which adds useful purpose to an accessory that otherwise lacks function. Yanko Design describes, "The layered glass effects… [More]

Sweet Scent Accessories - The Maya Jewels Perfume Bottles are Beautiful and Practical

SCORE 3.6

Mild 9,030 Clicks Pub: Oct 5, 09

Sweet Scent Accessories

The Maya Jewels Perfume Bottles are Beautiful and Practical

Perfume bottles were once the sign that you were a lady. When you didn’t bathe regularly you needed to have something hanging around your neck to mask certain smells. Now, the Maya Jewels Perfume Bottles… [More]

Pod Design Meets Perfume - Ryoko Series By Kenzo

SCORE 2.8

Mild 5,676 Clicks Pub: Aug 11, 07

Pod Design Meets Perfume

Ryoko Series By Kenzo

These artsy little pods contain 20 ml of delicious Kenzo perfume. The jet-set-sized fragrances won't give you any hassle at security either since they're under 50 ml. You might have to stick them in a… [More]

SCORE 3.4

Mild 4,698 Clicks Pub: Mar 14, 07

No Scent Purfume

Choix

You can now buy a perfume that smells like ... er, nothing. The "perfume", which has virtually no scent, is to go on sale at a London department store this week priced at STG40 per bottle. The creation,… [More]