Scent innovation results in products that break traditional boundaries
Implications - In addition to celebrity endorsements, the world of fragrances has seen a number of innovations including luxury scents, custom scents, sampling kiosks, ‘no-scent perfume’ and even fragrance created from one's DNA. Just because it seems like it’s all been done, doesn’t mean there isn’t still room for innovation. How can you expand your brand’s reach, customize or otherwise tear down the traditional boundaries of marketing in your industry?
