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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,432 more

Boundary Shattering

Scent innovation results in products that break traditional boundaries

Implications - In addition to celebrity endorsements, the world of fragrances has seen a number of innovations including luxury scents, custom scents, sampling kiosks, ‘no-scent perfume’ and even fragrance created from one's DNA. Just because it seems like it’s all been done, doesn’t mean there isn’t still room for innovation. How can you expand your brand’s reach, customize or otherwise tear down the traditional boundaries of marketing in your industry?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
14 Featured, 36 Examples:
587,318 Total Clicks
Date Range:
Mar 07 — Oct 09
Trending:
Warm

Featured Examples

Your DNA as a Fragrance
Your DNA as a Fragrance
Smell Yourself Sexy
A company called My DNA Fragrance claims that it can develop a perfume for women or cologne for men based on your DNA. The customer submits a swab of saliva to the company and there you go, you have your… MORE
Perfume Sampling Kiosks
Perfume Sampling Kiosks
Sick of fragrance counter employees offering you a little spritz of something new? Scentest Communications has made it possible to skip these pesky encounters with the help of new technologies. The Scentest… MORE
Perfume Rings
Perfume Rings
Using rapid prototyping resin, designer Johanna Jansson has created a perfume ring which adds useful purpose to an accessory that otherwise lacks function. Yanko Design describes, "The layered glass effects… MORE
Sweet Scent Accessories
Sweet Scent Accessories
The Maya Jewels Perfume Bottles are Beautiful and Practical
Perfume bottles were once the sign that you were a lady. When you didn’t bathe regularly you needed to have something hanging around your neck to mask certain smells. Now, the Maya Jewels Perfume Bottles… MORE
Pod Design Meets Perfume
Pod Design Meets Perfume
Ryoko Series By Kenzo
These artsy little pods contain 20 ml of delicious Kenzo perfume. The jet-set-sized fragrances won't give you any hassle at security either since they're under 50 ml. You might have to stick them in a… MORE
No Scent Purfume
No Scent Purfume
Choix
You can now buy a perfume that smells like ... er, nothing. The "perfume", which has virtually no scent, is to go on sale at a London department store this week priced at STG40 per bottle. The creation,… MORE
Victorious Hair Fragrances
Victorious Hair Fragrances
Perfumes by Boadicea in Celtic Patterned Silver Bottle
Now this is a luxury item of a certain caliber! The Boadicea hair perfumes are inspired by the ancient British heroine, Boadicea, known as a figure symbolizing female strength. These decorative bottles… MORE
Age-Defying Scents
Age-Defying Scents
Ageless Perfume Claims to Spray Eight Years Off Your Age
Ageless Perfume makes some bold claims considering it is, after all, just a perfume. The creators behind the scent claim that anyone who smells the scent will see the wearer as eight years younger than… MORE
Smelling Good On the Go
Smelling Good On the Go
The Perfume Bottle Necklace
I kind of like the idea of wearing my favorite perfume around my neck as a stylish and hip necklace, provided of course that said perfume does not spill on my clothes. Also, I prefer that the necklace… MORE
Make Your Own Perfume with LE LABO Olfatory Kit
Make Your Own Perfume with LE LABO Olfatory Kit
Feel like an excentric perfume designer with your own ikfactory kit. Popularity of this will no doubt be propelled by the new movie Perfume, the Story of a Murderer by Patrick Suskind. With this "Olfactionary"… MORE
Luxe Solid Scents
Luxe Solid Scents
Penhaligon's Silver Artemesia Compact is a Worthy Indulgence
Liquid perfume is so passe with its bottles that break and spill everywhere. Sure they may look pretty, but are they functional as well? Penhaligon’s Silver Artemesia Compact is the perfect combination… MORE
Musical Perfume Packs
Musical Perfume Packs
The HUGO Element Set Combines Headphones and Fragrance
For the man who wants to smell good while listening to music, the HUGO Element Set is the perfect gift. Fashion is merging with technology more and more, and Hugo Boss does have their own Element music… MORE
Disdainful Fragrances
Disdainful Fragrances
We Love ‘CB I Hate Perfume'
‘CB I Hate Perfume’ is the brainchild of Christopher Brosius. He has always had a love of fragrance but a disdain for what he calls, “inelegant concession to fashionable ego.” With this inspiration behind… MORE
Diamond Dust-Infused Fragrances
Diamond Dust-Infused Fragrances
Agent Provocateur's Dazzling New Scent
The new fragrance from Agent Provocateur is a double girl fantasy that combines diamond dust and Eau de Parfum. What more can a lady possibly want? The scent is a limited edition version of Agent Provocateur’s… MORE

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Related Examples

Diamond-Cut Headphones
Diamond-Cut Headphones
'The Sound of Progress' Headphones Want to be Your Friend
Headphones for Royalty
Headphones for Royalty
Stax Omega SR-007 MK2 Headphones Blast Music, and Your Wallet
Gothic Scents
Gothic Scents
Black Phoenix Alchemy Lab Creates Dark-Sided Perfumes
play_circle_filled Tangle-Proof Headphones
Tangle-Proof Headphones
Lee Washington Develops Burden-Free Earbuds
Headphones as Purses
Headphones as Purses
Are BLISS Leather Headphone Covers Unnecessary or Practical?
Pop Art Perfume Promos
Pop Art Perfume Promos
Brad Hamann's DKNY Be Delicious Posters & Packaging Have Bite
Androgynous Fashion Ads
Androgynous Fashion Ads
Unisex Looks in Hugo by Hugo Boss Fall/Winter Campaign
Watch-Scented Fragrances
Watch-Scented Fragrances
Nooka Makes Perfume That Smells Like Their Watches
Sprout-Shaped Earbuds
Sprout-Shaped Earbuds
Hitachi HP-CN12 Headphones Are Magic Musical Beans
Singing Perfume Police
Singing Perfume Police
Jason Verlaine Sings About Scents in "The Perfume Bomb"
Celesbian Fragrance Spoofs
Celesbian Fragrance Spoofs
Britney's Faux Perfume for 'Mo' Celebrates Gays
Socialite Fragrance Empires
Socialite Fragrance Empires
Paris Hilton's New Perfume, Siren, For a Sophisticated Summer Scent
Racy Fragrance Editorials
Racy Fragrance Editorials
‘Scents of a Man' Strategically Places the Perfume Bottles
Limited-Edition Perfume Samples
Limited-Edition Perfume Samples
Guerlain Releases Special Set for 180th Anniversary
Perfume Bottle Couture
Perfume Bottle Couture
Mary Katrantzou Dresses are Walking Fragrance Vessels
play_circle_filled Fairytale Perfume Ads
Fairytale Perfume Ads
Naomi Watts Wishes on a Star for 'Angel' by Thierry Mugler
Dangerous Mountain Roads Ads
Dangerous Mountain Roads Ads
Hugo Boss Black Spring 2009 Campaign Gets Ballsy
Copycat Fragrances
Copycat Fragrances
‘Twilight' Perfume in ‘Nina' Look-a-Like Bottle
Illuminated Fragrance Ads
Illuminated Fragrance Ads
‘Sunkissed Glow' Perfume by JLo Sells With Sensuality
Fashion-Branded Phones
Fashion-Branded Phones
The Hugo Boss Samsung F480
Fastfood Perfumes
Fastfood Perfumes
The Burger King Flame Lets You Smell Like A Cheeseburger
Shimmering Fragrances
Shimmering Fragrances
‘Stoned' Diamond Dust Perfume
Perfume Phones
Perfume Phones
The Samsung Lavender Mobile
play_circle_filled Disappearing Dye Fragrances
Disappearing Dye Fragrances
Wode 'Paint' for Boudicca
Teens in Lingerie Ads
Teens in Lingerie Ads
Peaches Geldof and Daisy Lowe for Agent Provocateur
Fragrance Wines
Fragrance Wines
Mixed Wine Drinks by Wine Scent
play_circle_filled Androgynous Perfume Models
Androgynous Perfume Models
Agyness Deyn for Jean Paul Gaultier's Ma Dame Perfume
Fantasy Fashion For Charity
Fantasy Fashion For Charity
Agent Provocateur at Life Ball 2008
Pop Art Perfume
Pop Art Perfume
Andy Warhol Silver Factory
Agent Provocateur Footwear
Agent Provocateur Footwear
Pure Sex Collection
Custom Fragrances
Custom Fragrances
Diesel Opens Doors To 'Fuel For Life Factory'
New Designs For Old Designers
New Designs For Old Designers
Estee Lauder Perfume Tribute
Eye Candy At Sea
Eye Candy At Sea
Hugo Boss Yacht
Paris Hilton's 4th Fragrance
Paris Hilton's 4th Fragrance
Can-Can Inspired Perfume
$215,000 Luxury Scent
$215,000 Luxury Scent
Imperial Majesty Perfume With Diamonds & Gold
Uncommon Scents
Uncommon Scents
Stinky Cheese Perfume