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Exploiting YouTube as an ad medium, from placement to sponsoring a YouTube star

Description - YouTube is fast becoming an advertising medium in its own right. While no dominant model has emerged, we know that you can pay for direct ad entry, host a user generated commercial contest, leverage an existing YouTube star or try to create your own viral videos.

Implications - Ads on YouTube are an acknowledgment that millions of consumers spend as much, if not more, time on the internet as they do on any other media form. It’s also a powerful platform for direct brand interaction. As the demographic shifts from traditional to new media, YouTubevertising is a logical next step for advertisers to capture the attention of consumers.
17 Featured, 17 Examples:
333,602 Total Clicks
Date Range:
Aug 07 — Aug 09

Featured Examples

play_circle_filled Diesel Disco Dance Lessons
Diesel Disco Dance Lessons
Footwear Ad is The Next Viral Video
Diesel's latest online campaign for the Freezy Sneaker shoes takes a 1970’s video of a Finnish Disco Celebrity, mashed up to promote a new sneaker design, that is decidedly 80’s. Try and make sense… MORE
play_circle_filled Virtual Cooking Classes
Virtual Cooking Classes
Culinary YouTube
With the raving success of cooking shows on TV, taking culinary endeavours online was the next logical step. Vancouver-based MakeMySupper is a pioneer in virtual recipe sharing. Now you can share your… MORE
Extreme Stunt YouTube Ads
Extreme Stunt YouTube Ads
Kobe Bryant Jumps Over Aston Martin for Nike
Los Angeles Lakers superstar shooting guard Kobe Bryant did a YouTube ad for Nike where, in an act of macho bravado, he jumps over an Aston Martin car coming straight at him at 50 miles per hour. Nicely… MORE
play_circle_filled Online Girlfriend Recruiting
Online Girlfriend Recruiting
Peter Chao Takes to YouTube to Find His Next Gal Pal
There is now a new way available for those that are single to broadcast their single status and find a partner on the internet. Peter Chao is now looking for a potential girlfriend of his dreams by posting… MORE
play_circle_filled Viral Dr. Pepper Ad Spoofs Chocolate Rain
Viral Dr. Pepper Ad Spoofs Chocolate Rain
Cherry Chocolate Rain by Tay Zonday
To market Dr. Pepper's Diet Cherry Chocolate flavor, they launched a viral campaign featuring the already young baritone YouTube sensation, Tay Zonday, 25 in a remake of the song that made him famous,… MORE
play_circle_filled YouTube Recruiting (Part 2)
YouTube Recruiting (Part 2)
Cistercian Monks Get Universal Music Deal
Trend Hunter has published other musicians who had their big break via YouTube, myspace or other social networks; but now a YouTube video is to thank for Austrian Cistercian Monks getting a world-wide… MORE
play_circle_filled Royalty on YouTube 2
Royalty on YouTube 2
Queen Rania of Jordan
Queen Rania is a very young, influencer of Jordan, and she's dedicated to keeping positive ties with the west. One technique to develop good relations and appeal to today's younger generations has been… MORE
play_circle_filled Viral YouTube How-To's
Viral YouTube How-To's
Lauren Luke's Makeup Lessons Top YouTube Downloads
The U.K.’s Lauren Luke is a YouTube celebrity. Luke’s instructional makeup videos have received over 34 million hits—that’s more than Barack Obama, National Geographic or even CBS News. The 27-year-old… MORE
Apple Stores as Studios
Apple Stores as Studios
YouTube User Nicholifavs Films His Audition Reels in Apple Stores
YouTube user Nicholifavs wins my award for most productivity inside an Apple store. The kid films lip-sync videos from the likes of everyone from the Black Eyed Peas to Lil' Wayne--all inside an Apple… MORE
play_circle_filled Make Your Own Commercial Contests Still Successful
Make Your Own Commercial Contests Still Successful
Add Heinz to the List
Everyone seems to be launching "make-your-own-commercial" contests, but the latest edition by Heinz has drawn in the most contestants. Malibu Caribbean Rum only had 270 entries (only 84 hit YouTube) and… MORE
play_circle_filled Celebrity Youtube Channels
Celebrity Youtube Channels
Madonna Vacuums to Appeal to Fans
Using YouTube to reach out to your fans is nothing new. But this is the first time a Superstar Diva of the magnitude of Madonna has directly posted a non-conventional video utilizing the popular video… MORE
play_circle_filled Autistic Activist on YouTube
Autistic Activist on YouTube
Amanda Baggs
Amanda Baggs is a 27 year old autistic woman who can’t communicate verbally and isn’t fully capable of taking care of herself. A lot of people don't have an understanding of the condition, but she… MORE
play_circle_filled Virtual Fashion Shows
Virtual Fashion Shows
Zulema Griffin's YouTube Runway
Zulema Griffin’s designer runway has gone virtual. She opted to show her Fall 2008 Collection on YouTube and MySpace rather than hosting a traditional runway show using a physical catwalk. The music… MORE
YouTube Videos Get Ads
YouTube Videos Get Ads
As expected, YouTube has launched video advertising integrated into YouTube clips. The ads are semi-transparent banners at the bottom of the screen. The ads last for a few seconds at the beginning of… MORE
play_circle_filled Recruiting Viral YouTube Stars
Recruiting Viral YouTube Stars
Bonds Commercial Stars Freestyler
The new Bonds underwear commercial stars an Australian YouTuber who became a star for his skills and tricks with soccer balls. Kane’s YouTube account is full of videos of him busting all sorts of cool… MORE
play_circle_filled Free Botox For YouTube Posts
Free Botox For YouTube Posts
Innovative Surgery Promotions
Surgery is a touchy subject, with most people apprehensive about everything from the doctor to the procedure itself. With the help of YouTube, however, future patients could be put at ease. One doctor… MORE
Web-Enabled Catholicism
Web-Enabled Catholicism
Pope Benedict Launches YouTube Channel
In another giant leap forward in his effort towards modernizing and broadening the global appeal of the Catholic church, today Pope Benedict XVI launched a YouTube channel. Setting the Church up alongside… MORE

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