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Zulema Griffin's YouTube Runway
Zulema Griffin's designer runway has gone virtual. She opted to show her Fall 2008 Collection on YouTube and MySpace rather than hosting a traditional runway show using a physical catwalk.
The music and the video are not the best, but the concept is quite unique. The stark black-and-white colors combined with faceless models provide the same drama a physical runway show would--and this virtual method is far more cost-effective.
Implications - Zulema Griffin is a former contestant on the reality television show Project Runway, who says that doing a fashion show on the Internet is a great way to generate buzz. Her featured collection shows some gorgeous warm weather dresses that are paired with floppy sun hats.
The music and the video are not the best, but the concept is quite unique. The stark black-and-white colors combined with faceless models provide the same drama a physical runway show would--and this virtual method is far more cost-effective.
Implications - Zulema Griffin is a former contestant on the reality television show Project Runway, who says that doing a fashion show on the Internet is a great way to generate buzz. Her featured collection shows some gorgeous warm weather dresses that are paired with floppy sun hats.
