Apple is launching a new Midtown Manhatten Apple Store. Here's the catch: it's open 24 hours a day x 7 days per week. Apple recently lifted the big tarp to reveal the structure of the 25,000 square foot superstore. The store opens May 20.
Implications - With smartphonesad tablets that can do just about everything and increasing career-related pressures for many people with fast-paced jobs, the work week is now seven days a week and employees are contactable at any moment of the day. With that being said, brands must be available for any last-minute needs for late-night projects -- whether they be requests from a determined college student or a group of office rats.