On the water at the Marina Bay Sands in Singapore, Apple revealed its new floating store—which is complete with an underwater meeting space.
The futuristic structure was previously covered in an opaque wrapping, which has now been removed to reveal a stunning glass design that provides its visitors with 360 degree views of the surrounding area. On the main level, consumers will be able to browse through Apple's product offerings while consulting with team members who will be available to answer any questions they may have. Like the company's other in-store locations, the floating store boasts a minimalist interior that speaks to the Apple brand.
Retail Chief Deirdre O'Brien spoke to the opening, stating, "Our passionate and talented team is ready to welcome this community to our new store and deliver the care and support that our customers around the world love."
Image Credit: Apple
Key Themes Behind This Trend
- Floating Sphere-shaped Stores
- The design of floating stores offers a unique opportunity for brands to create immersive and visually stunning retail experiences.
- Underwater Meeting Spaces
- The incorporation of underwater meeting spaces in floating stores opens up new possibilities for unconventional business meetings and events.
- 360 Degree Views
- The use of glass design in floating stores allows for panoramic views, creating an elevated retail experience.
Where This Applies
- Retail
- Retailers can explore the concept of floating stores to create innovative and captivating shopping environments.
- Hospitality
- The integration of underwater meeting spaces in floating stores presents opportunities for hotels and resorts to offer one-of-a-kind meeting venues.
- Architecture and Design
- Architects and designers can leverage the concept of floating stores to push the boundaries of innovative and sustainable building structures.
