The U.K.’s Lauren Luke is a YouTube celebrity. Luke’s instructional makeup videos have received over 34 million hits—that’s more than Barack Obama, National Geographic or even CBS News.
The 27-year-old started an eBay business selling makeup. After receiving a number of questions from buyers about how to use the makeup, Luke began making videos to answer them. She doesn’t know how to edit the videos and says that her success is due to the fact that she’s not a person that other women feel threatened by.