Brand Intoxication

Celebrity brands and corporate giants add star power to private label wines

Implications - Both corporations and celebrities are branding their own wine. The last few years have triggered dozens of celebrity-branded wines, including bottles from Angelina Jolie, Brad Pitt and Martha Stewart. On the corporate front, wines have been branded by companies as diverse as Harley Davidson and Microsoft. The concept of celebrity or corporate branding has a double impact: the product benefits from association with a well-known celebrity or corporation; and the celebrity/corporation benefits from association with whatever experience is had through use or consumption of the product.
SCORE 3.1
Popularity
Activity
Freshness
Megatrends
Patterns
582,308 Total Clicks
Aug 07 - Nov 09
Mild
Featured Examples
Cancer Survivor Branded Booze - Cleavage Creek's Charity Wine
SCORE 4.6
Average 5,663 Clicks Pub: May 8, 08
Cancer Survivor Branded Booze
Cleavage Creek's Charity Wine
Mother's Day is coming up and Napa's Cleavage Creek Cellars will celebrate this day by releasing the 2006 Reserve Chardonnay and the Secret White wines which are two of their world class wines. The bottles… [More]
Political Branding - Palin Syrah Wine
SCORE 2
Untested 8,831 Clicks Pub: Sep 25, 08
Political Branding
Palin Syrah Wine
Some wine can sell--or unsell--itself just by its name; the winemakers of Palin Syrah, an organic wine from Chile, are discovering this firsthand. Their syrah, which is named after the ball used in a Chilean… [More]
$4 Convenience Store Wine - Yosemite Road 7-11 Wine Comes in Red and White
SCORE 4.8
Average 6,856 Clicks Pub: Nov 5, 09
$4 Convenience Store Wine
Yosemite Road 7-11 Wine Comes in Red and White
There are many signs of the apocalypse; ones to look out for include the rivers running with blood, war, natural disasters, and when lowbrow convenience stores get their own wine label. Looks like with… [More]
Celebrity Wines (FOLLOW-UP) - Are Angelina and Brad Entering the Market?
SCORE 2
Untested 4,270 Clicks Pub: Aug 7, 07
Celebrity Wines (FOLLOW-UP)
Are Angelina and Brad Entering the Market?
Just a rumor at this point, but word has it that Angelina Jolie and Brad Pitt are eyeing a winery in Southern France. Oh, to have money! Other famous people who have put on their green thumbs are Sofia… [More]
Social Media Chardonnay - Fledgling 'Twitter' Wine Encourages Child Literacy
SCORE 4
Average 5,219 Clicks Pub: Oct 15, 09
Social Media Chardonnay
Fledgling 'Twitter' Wine Encourages Child Literacy
Twitter wine, under the label Fledgling Wine, is a collaboration between the social medai site and San Francisco-based winery Crushpad. Twitter wine is a charitable side venture with proceeds going to… [More]
Baseball Charity Wines - Boston Red Sox Longball Cellars
SCORE 1.3
Untested 4,107 Clicks Pub: Apr 1, 08
Baseball Charity Wines
Boston Red Sox Longball Cellars
Charity Hop is a sports marketing organization that helps athletes raise money for their favorite charities and in that regard, Charity Wines' Longball Cellars brand was created to enable baseball players… [More]
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