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Brand Intoxication

Celebrity brands and corporate giants add star power to private label wines

Implications - Both corporations and celebrities are branding their own wine. The last few years have triggered dozens of celebrity-branded wines, including bottles from Angelina Jolie, Brad Pitt and Martha Stewart. On the corporate front, wines have been branded by companies as diverse as Harley Davidson and Microsoft. The concept of celebrity or corporate branding has a double impact: the product benefits from association with a well-known celebrity or corporation; and the celebrity/corporation benefits from association with whatever experience is had through use or consumption of the product.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 20 Examples:
619,429 Total Clicks
Date Range:
Sep 07 — Nov 09
Trending:
Mild

Featured Examples

Cancer Survivor Branded Booze
Cancer Survivor Branded Booze
Cleavage Creek's Charity Wine
Mother's Day is coming up and Napa's Cleavage Creek Cellars will celebrate this day by releasing the 2006 Reserve Chardonnay and the Secret White wines which are two of their world class wines. The bottles… MORE
Political Branding
Political Branding
Palin Syrah Wine
Some wine can sell--or unsell--itself just by its name; the winemakers of Palin Syrah, an organic wine from Chile, are discovering this firsthand. Their syrah, which is named after the ball used in a Chilean… MORE
$4 Convenience Store Wine
$4 Convenience Store Wine
Yosemite Road 7-11 Wine Comes in Red and White
There are many signs of the apocalypse; ones to look out for include the rivers running with blood, war, natural disasters, and when lowbrow convenience stores get their own wine label. Looks like with… MORE
play_circle_filled Social Media Chardonnay
Social Media Chardonnay
Fledgling 'Twitter' Wine Encourages Child Literacy
Twitter wine, under the label Fledgling Wine, is a collaboration between the social medai site and San Francisco-based winery Crushpad. Twitter wine is a charitable side venture with proceeds going to… MORE
Baseball Charity Wines
Baseball Charity Wines
Boston Red Sox Longball Cellars
Charity Hop is a sports marketing organization that helps athletes raise money for their favorite charities and in that regard, Charity Wines' Longball Cellars brand was created to enable baseball players… MORE
Microsoft Does Wine
Microsoft Does Wine
Blue Monster Reserve
"Change the world or go home," that's what the wine label on Microsoft's new Blue Monster Reserve reads. Unfortunately for most of us, we won't get a chance to sip back a glass... unless we happen to land… MORE
Canned Wine Cross-Branding
Canned Wine Cross-Branding
Monde Vineyard Vino on Japan Rail East
Travel guides advise tourists en route to Japan not to blow their nose or eat in public. Ice cream, however, is a notable exception that can be eaten anywhere--as well as eating on a train, where it is… MORE
Harley Davidson Themed Wines
Harley Davidson Themed Wines
V-Twin Zin
V-Twin Vineyards introduced the V-Twin Zin. If you haven't figured out that the demographic for Harley riders has shifted dramatically in 20 years, this should clinch it. The wine is available only… MORE
Legion Produced Alcohol
Legion Produced Alcohol
French Legion Goes Into The Wine Business
When you think of French Legion, there is no clue that might connect this skilled army force to fine wine. But the military group took another approach and they may have done the right step. The grapes… MORE
Martha Stewart's Wine Business
Martha Stewart's Wine Business
Affordable Vintage Line
Martha Stewart has added her own label of wine to her empire wither her Martha Stewart Vintage. The website Luxist has stated that "the first launch of 15,000 cases includes three wines: a 2006 Sonoma… MORE

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