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French Legion Goes Into The Wine Business

 - Jun 20, 2008
References: & luxist
When you think of French Legion, there is no clue that might connect this skilled army force to fine wine. But the military group took another approach and they may have done the right step.

The grapes for these fines wines grow in Southern France and they are tended by retired French Legion soldiers. This means not only a good profit for the Legion but also an opportunity for retired army men to do something actively in their retirement years.

I may consider this new approach a great marketing move as the French Legion is a brand name with such awareness worldwide and consumers may appreciate a product so well done, with such a good endorsement.