Natalie Imbruglia with Sass & Bride
mediterranean — March 7, 2008 — Lifestyle
References: fashiontargetsbreastcancer & net-a-porter
In an increasing trend of fashion and celebrities helping the fight against AIDS and cancer, Sass & Bide has teamed up with Aussie singer Natalie Imbruglia to help Fashion Targets Breast Cancer- a charity close to Sass & Bide designer Heidi Middleton's heart.
Middleton was diagnosed with breast cancer last year. Now recovering, she along with Sarah-Jane Clarke her partner at Sass & Bide have designed a punky, Eighties vibe tank dress entitled , 'The Mad Ones' available exclusively at net-a-poter.
See more stories about fashion & celebs helping raise awareness and funds to fight serious diseases:
Middleton was diagnosed with breast cancer last year. Now recovering, she along with Sarah-Jane Clarke her partner at Sass & Bide have designed a punky, Eighties vibe tank dress entitled , 'The Mad Ones' available exclusively at net-a-poter.
See more stories about fashion & celebs helping raise awareness and funds to fight serious diseases:
Trend Themes
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Fashion for a Cause — Celebrities and fashion brands team up to fight against serious diseases through awareness and fundraising.
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Charitable Collaborations — Fashion brands collaborate with charities to create exclusive collections with proceeds going towards medicinal research and care.
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Celebrity-endorsed Fundraising — Celebrities utilize their platforms to raise awareness and funds for medicinal research and care.
Industry Implications
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Fashion Industry — The fashion industry can leverage their resources and audience to create positive change and advance medical research.
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Non-profit Industry — Non-profit organizations can partner with fashion brands and celebrities to leverage their influence and raise funds for important causes.
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Pharmaceuticals Industry — Pharmaceutical companies can partner with charitable organizations to invest in medical research and promote awareness about serious diseases.
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