Microsoft is not in enough businesses, so they have decided to move into soda. The new Microsoft soda isn't available in stores, but you could lock down one of these drinks if you get a chance to visit the Microsoft Research TechFest.
Implications - By integrating brand logos into conventional products such as soda cans, companies can create a larger exposure to audiences. This concept is perfect, as loyal users of the brand are more likely to regard these products as collector's items, adding value to the product. Additionally, limited-quanitity releases make the product more desirable to their consumers and it continues to increase the overall value of the product.
Computer Geek Sodas
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Microsoft Takes Over the Carbonated Drink Sector
- By: Jeremy GutscheMar 7, 2007 Updated: Apr 27 2011