Category
Lifestyle
Assisted Choices
Trend cluster
Category
Taboo
Mediums
From taboo to trendy, condoms are becoming a medium for awareness.
5.7
Trend score
Trend
What is the Taboo Mediums trend?
Taboo Mediums: HIV and STD awareness has increased partially due to amicable presentation. Condoms are considered common-place, even becoming symbols of hope, affirmation and often humor, and products having sexual connotation are highly popular with younger consumers. Thus, condoms are now being stretched beyond their intended use (pun intended). These products, which include handbags made of condom wrappers and phallic-shaped blimps, are intended to shock, amuse or make a statement.
Trend themes
Themes within the Taboo Mediums trend
Three behaviours holding the trend together01
Shock Advertising
Designs that use shock advertising are particularly effective in grabbing an audience by using certain images to illicit strong reactions.
02
DIY Projects
Companies can look for ways to market their products as DIY projects so that they simplify things for busy individuals.
03
Designer Condoms
As the world goes on a craze for ‘designer’ items, companies can explore innovative ways to personalize and brand their condom products.
Industry implications
What the Taboo Mediums trend means for industry
Where the trend changes the playbookFor
Healthcare
With increasing global awareness for AIDS and other sexually transmitted diseases, companies operating in the healthcare industry can promote their products better with innovative and creative campaigns.
For
Fashion
Fashion designers can collaborate with condom manufacturers to introduce their own branded condoms, blurring the lines between fashion and health industries.
For
Food and Beverages
Food and beverage companies can leverage the increasing popularity of sport energy drinks and late-night eateries to create marketing campaigns and offers catering to the youth market.
Trend signals
Trend signals for Taboo Mediums
Trend score 5.7 out of 10, from popularity 76%, activity 87%, freshness 8%.
Popularity76%
Activity87%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Taboo Mediums trend
16 featured examples from Dec 7, 2006 to Jun 13, 2009CategoryNaughty
DIY Condom Decor
Naughty DeFlower Vase
The DIY trend offers disruptive innovation opportunities for companies in the home decor industry to create DIY-friendly products that cater to busy individuals.
CategoryNaughty
Condom-Inspired Handbags
SafeSax For AIDS Awareness
Designers creating non-traditional, socially conscious, and environmentally responsible products that make a fashion statement with a cause
CategoryNaughty
Condom Couture IV
Safe Sex Made Fashionable
The condom couture trend presents disruptive innovation opportunities for fashion brands to create unique and provocative designs using unconventional materials.
CategoryNaughty
Condom Couture
Dress Made of Condoms for AIDS Charity
Opportunity for fashion brands to experiment with sustainable and unconventional materials to create unique and socially conscious designs.
CategoryNaughty
Giant Needlecraft Condoms
Super-Sized Birth Control Memory Aids from Little Elk
Handmade crafts using fabric and textile-based materials would benefit from incorporating unusual, novelty themes based on existing products.
CategoryArt & Design
Pizza Box Comes With Condom
Domino's Designer "Night box"
Exploring innovative ways to cater to late-night customers, such as providing exclusive packages and products.
CategoryNaughty
Hairbands Made of Condoms
STD Styles Take Recycling Too Far
Innovation in fashion materials and design to create hairbands that are stylish, sustainable, and safe for use.
CategoryWorld
Cabbage & Condom Restaurant
Thai AIDS Awareness Cafe
Disruptive innovation opportunity to develop new ways of delivering healthcare services and products related to AIDS awareness and family planning.
CategoryNaughty
DIY Condom Roses
Straightforward Valentine's Day Gifts for Your Sweetie
Leverage innovative solutions such as condom roses to encourage safe sex practices and establish responsible sexual health education initiatives.
CategoryNaughty
Hip-Hop Prophylactics
50 Cent releases Line of Condoms
The marketing industry can explore disruptive innovation opportunities by partnering with celebrities to launch branded products and campaigns that appeal to their fan base.
CategoryNaughty
Energy Drinks That Come With Condoms
The Billy Boy
Opportunity for condom manufacturers to diversify their product offerings by entering the energy drink market and capitalizing on the growing popularity of sport energy drinks.
CategoryLifestyle
Pope Condoms
Prophylactics to Mock Pope Benedict XVI's Views on Contraception
Disruptive innovation opportunities in the sexual wellness industry to create unconventional condom products.
CategoryCelebs
Celebrity Designed Condoms
A-list for AIDS Awarness
The condom industry can disrupt itself by exploring opportunities to innovate and diversify its products to include more fun and artistic designs.
CategoryUnique
Condom Couture
Guilin Fashion Show
Fashion brands can experiment with incorporating unconventional materials like condoms into their designs.
CategoryNaughty
Custom Condoms
Your Image on a Personalized Prophylactic
Entrepreneurs can enter the personal care industry by offering customized condoms and other self-branding products to young consumers who are looking for personalized experiences.
CategoryNaughty
Fashion Condoms
NARS Cosmetics Safer Set
Beauty and cosmetics companies can support social and global causes through product launches and collaborative initiatives with organizations focusing on different issues.
