A Chinese condom manufacture Guilin Latex hosted a condom fashion show where condoms of different colors, flavors and sizes were used to make dresses, hats, a wedding dress, night gowns, bikinis, a clock, lollipops (Ew) and other stuff. The ew, gross! factor was very high for me here.
Implications - As grossing people out has been a proven way of getting a large audience buzzing, companies can explore doing weird, wild and extravagant stunts to get public attention. Exploring the "ew" factor is definitely a strategy that will can bring a lot of attention to an event or to a brand. Sometimes it may be just the exposure they need to get going.
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