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Embracing Blogs

Big businesses are starting to treat bloggers like 'real' media

Description - The automotive industry has recognized the influential power of the blogosphere, including big names like GM, Ford and Aston Martin. Other sectors have been slower to embrace the reach of citizen journalists, but gradually more companies are catching on, including Chanel.

Implications - Establishing good blogger relations is a modern publicity tactic being employed by companies ahead of the PR curve. These companies are recognizing the value of inviting bloggers to join the traditional media at press events; not only do bloggers have high viral appeal, their blogs can also be highly targeted.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured
35,682 Total Clicks
Date Range:
Mar 06 — May 08
Trending:
Average

Featured Examples

play_circle_filled GM Invites Trend Hunter To Detroit
GM Invites Trend Hunter To Detroit
Embracing The Power Of Blogs
This past week I had the luxury of reviewing GM’s 2008 line-up in Detroit. Can you believe they handed me the keys to a 2008 Corvette, then let me loose on their testing track? The company is more than… MORE
Blooker Prize for Bloggers
Blooker Prize for Bloggers
A new prize has been announced for bloggers who have turned their online journals into books -- or blooks -- and the first short-list has been announced. Finalists for the so-called Blooker Prize include… MORE
play_circle_filled Bloggers Go Behind-The-Seams
Bloggers Go Behind-The-Seams
Chanel Viral Marketing
Coco Chanel may have been the first person to launch a viral marketing campaign when she debuted the infamous Chanel No. 5 fragrance. The company is still creating a buzz today. Staying true to her pioneering… MORE
Photoblogger Shoots Ad Campaign
Photoblogger Shoots Ad Campaign
Merlin Bronques For Ben Sherman Clothing
Photos are beginning to surface for the new ad campaign for British clothing line Ben Sherman. Shot by musician and photoblogger Merlin Bronques of lastnightsparty, and erstwhile band NAM:LIVE!, and styled… MORE
Marketing to Bloggers
Marketing to Bloggers
What to do if Bloggers Hate Your Brand
Abram Sauer from BrandChannel.com has written a pretty decent article on how marketers should address the blogging community. He also wrote a good list on what to do if your brand is being slammed. I've… MORE
Free Trips for Bloggers
Free Trips for Bloggers
International Invites
Companies, tour operators and event makers are realizing how powerful the blogosphere has become. Despite what many people still think, it's not just bored mommy bloggers ranting and raving about their… MORE
play_circle_filled Inviting Bloggers to Boost Exposure
Inviting Bloggers to Boost Exposure
Sony Foam City
We've seen a number of bigger names embrace the power of the blogosphere, from General Motors to Chanel. Now Sony is testing the influential powers of the blogging world with the release of Sony Foam… MORE
Trend Hunter Invited to Review Detroit Auto Show With Top Celebs
Trend Hunter Invited to Review Detroit Auto Show With Top Celebs
When GM decided how to promote the Detroit international autoshow, they chose influential bloggers as the 2007 strategy. Accordingly, Angela Lowe, Josh Spear, myself, and a couple others top bloggers… MORE
Blogging on the High Seas with Carnival
Blogging on the High Seas with Carnival
John Heald's Bloggers Cruise
Joining the increase in big companies embracing the blogosphere is Carnival who has officially announced the first-ever blogger's cruise. Carnival has embraced blogs for a while, their Carnival Freedom… MORE
Supercar Test Drives for Bloggers
Supercar Test Drives for Bloggers
Have a blog and spend a day driving an Aston Martin
“I felt like a Reach for a Dream candidate. I kept looking over my shoulder to check whether or not I was being followed by a Candid Camera crew.” These are the words of one blogger when he found out… MORE

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