Embracing Blogs

Big businesses are starting to treat bloggers like 'real' media

Description - The automotive industry has recognized the influential power of the blogosphere, including big names like GM, Ford and Aston Martin. Other sectors have been slower to embrace the reach of citizen journalists, but gradually more companies are catching on, including Chanel.

Implications - Establishing good blogger relations is a modern publicity tactic being employed by companies ahead of the PR curve. These companies are recognizing the value of inviting bloggers to join the traditional media at press events; not only do bloggers have high viral appeal, their blogs can also be highly targeted.
SCORE 3.6
Popularity
Activity
Freshness
Megatrends
Patterns
25,481 Total Clicks
Mar 06 - May 08
Average
Featured Examples
GM Invites Trend Hunter To Detroit - Embracing The Power Of Blogs
SCORE 5.6
Warm 4,879 Clicks Pub: Sep 29, 07
GM Invites Trend Hunter To Detroit
Embracing The Power Of Blogs
This past week I had the luxury of reviewing GM’s 2008 line-up in Detroit. Can you believe they handed me the keys to a 2008 Corvette, then let me loose on their testing track? The company is more than… [More]
Blooker Prize for Bloggers
SCORE 2.6
Mild 2,935 Clicks Pub: Mar 8, 06
Blooker Prize for Bloggers
A new prize has been announced for bloggers who have turned their online journals into books -- or blooks -- and the first short-list has been announced. Finalists for the so-called Blooker Prize include… [More]
Bloggers Go Behind-The-Seams - Chanel Viral Marketing
SCORE 5
Average 5,206 Clicks Pub: Sep 22, 07
Bloggers Go Behind-The-Seams
Chanel Viral Marketing
Coco Chanel may have been the first person to launch a viral marketing campaign when she debuted the infamous Chanel No. 5 fragrance. The company is still creating a buzz today. Staying true to her pioneering… [More]
Photoblogger Shoots Ad Campaign - Merlin Bronques For Ben Sherman Clothing
SCORE 4.3
Average 4,676 Clicks Pub: Dec 15, 07
Photoblogger Shoots Ad Campaign
Merlin Bronques For Ben Sherman Clothing
Photos are beginning to surface for the new ad campaign for British clothing line Ben Sherman. Shot by musician and photoblogger Merlin Bronques of lastnightsparty, and erstwhile band NAM:LIVE!, and styled… [More]
Marketing to Bloggers - What to do if Bloggers Hate Your Brand
SCORE 2
Untested 3,649 Clicks Pub: Jan 3, 07
Marketing to Bloggers
What to do if Bloggers Hate Your Brand
Abram Sauer from BrandChannel.com has written a pretty decent article on how marketers should address the blogging community. He also wrote a good list on what to do if your brand is being slammed. I've… [More]
Free Trips for Bloggers - International Invites
SCORE 1.9
Untested 4,136 Clicks Pub: May 13, 08
Free Trips for Bloggers
International Invites
Companies, tour operators and event makers are realizing how powerful the blogosphere has become. Despite what many people still think, it's not just bored mommy bloggers ranting and raving about their… [More]
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