Category
Lifestyle
Assisted Choices
Trend cluster
Category
Embracing
Blogs
Big businesses are starting to treat bloggers like 'real' media.
3.9
Trend score
Trend
What is the Embracing Blogs trend?
Embracing Blogs: Description - The automotive industry has recognized the influential power of the blogosphere, including big names like GM, Ford and Aston Martin. Other sectors have been slower to embrace the reach of citizen journalists, but gradually more companies are catching on, including Chanel.
Implications - Establishing good blogger relations is a modern publicity tactic being employed by companies ahead of the PR curve. These companies are recognizing the value of inviting bloggers to join the traditional media at press events; not only do bloggers have high viral appeal, their blogs can also be highly targeted.
Trend themes
Themes within the Embracing Blogs trend
Three behaviours holding the trend together01
Blogger Outreach
Establishing good blogger relations is a modern publicity tactic being employed by companies ahead of the PR curve.
02
Blogging Events
Companies are inviting bloggers to press events and launches to increase visibility.
03
Viral Promotion
Companies are leveraging the blogosphere to increase views and sales through viral campaigns.
Industry implications
What the Embracing Blogs trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
The marketing industry can use the trend towards blogger outreach and sponsored content to promote a brand across various online platforms.
For
Fashion
The fashion industry can use blogger outreach to build relationships with influential bloggers and increase visibility for new collections/company events.
For
Automotive
The automotive industry can leverage blogger relationships to empower citizen journalists to promote their brand through event coverage and product reviews.
Trend signals
Trend signals for Embracing Blogs
Trend score 3.9 out of 10, from popularity 60%, activity 49%, freshness 8%.
Popularity60%
Activity49%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Embracing Blogs trend
8 featured examples from Mar 8, 2006 to May 13, 2008CategoryAutos
GM Invites Trend Hunter To Detroit
Embracing The Power Of Blogs
Disruptive innovation opportunity: Integrate blogging and social media into marketing strategies to reach and engage with a wider consumer base.
CategoryLifestyle
Blooker Prize for Bloggers
Self-publishing platforms can take advantage of the trend of blog to book conversion by offering services to assist bloggers in creating physical copies of their blogs.
CategoryPop Culture
Bloggers Go Behind-The-Seams
Chanel Viral Marketing
The fashion industry can benefit from collaborating with bloggers to promote new products and collections.
CategoryTech
Photoblogger Shoots Ad Campaign
Merlin Bronques For Ben Sherman Clothing
Potential disruptive innovation opportunity for the advertising industry by incorporating photobloggers as ad campaign photographers.
CategoryMarketing
Free Trips for Bloggers
International Invites
The travel industry can benefit economically by inviting travel bloggers across oceans and getting instant coverage and exposure, leading to a disruptive marketing innovation oppo…
CategoryPop Culture
Inviting Bloggers to Boost Exposure
Sony Foam City
Companies within the Consumer Electronics Industry, like Sony, can benefit from viral and immersive marketing experiences to promote new products and save on advertising budgets.
CategoryPop Culture
Blogging on the High Seas with Carnival
John Heald's Bloggers Cruise
Cruise companies have an opportunity to offer better internet connectivity and develop interactive experiences for their passengers.
CategoryBusiness
Supercar Test Drives for Bloggers
Have a blog and spend a day driving an Aston Martin
Luxury car brands can capitalize on the trend by offering personalized test drive experiences to bloggers and influencers.
