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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,053 more

Portabilication

In a go-go-go society, there’s a push to make all things portable or easy to

Implications - For people who are constantly on the move, portability has become a necessity. Portable products range from practical everyday conveniences such as electronic medical tags, hygiene devices and air filters to luxury commodities such as portable fireplaces, bathrooms and personal ice skating rinks.

Today’s consumers place a high value on convenience. They also want the freedom to enjoy little luxuries no matter where they are. So the easier you make it for them to take their “stuff” with them wherever they go, the more loyal they’re going to be to your brand.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured
84,257 Total Clicks
Date Range:
Sep 06 — Nov 07
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Luxury Portable Bathrooms
Luxury Portable Bathrooms
"We’re not talking port-a-potties; we’re talking the Cadillac of Johns." This said from Rentaldrivethru.com, where I found a link to renting luxury bathrooms. Call me crazy, but wow! Whoever thought… MORE
Portable Bum Washer
Portable Bum Washer
TOTO Offers Instant Cleanliness
Washing up after doing your business has become portable with the TOTO rear end washer. You just fill it with water, snap on the lid and stow it in your purse or bag until nature calls. After you've finished… MORE
Portable Fireplace
Portable Fireplace
Sleek, But Don't Burn Down Your House
The Geniol Fireplace is a sleek open air fireplace with a captivating design. The company site describes, "[The] centrepiece of this glass object is a stainless steel construction, which is attached to… MORE
Portable BBQs
Portable BBQs
The BBQ Briefcase
The Carry and Go BBQ makes summer life super easy! Take your BBQ with you - it all folds down into a handy briefcase-sized carrier and you're on your way! And the cooking area is ample enough to allow… MORE
Portable Luxury
Portable Luxury
Mini Cigar and Wine Bar
For those who enjoy the finer things in life such as a nice glass of wine and a good cigar then you may wish to consider taking the good life with you on that road trip. Max Benjamin has introduced portable… MORE
Portable Medical Information
Portable Medical Information
Zaptag
Zaptag is a water resistant USB flash drive for critical information such as your name, blood type, insurance information, and important notes like drug allergies. The price is roughly $80. n GearLog notes,… MORE
Avian Air Filters
Avian Air Filters
The Plane Clean Air Filter For Traveling Germaphobes
It was just a matter of time before this little device became available to us ‘travelers’. Even the coach seater's of the world can finally get some peace. The Plane Clean Air Filter is a tiny device… MORE
Portable 15 Foot Backyard Ice Rink
Portable 15 Foot Backyard Ice Rink
This winter you can have your very own ice rink. This Portable 15 Foot Backyard Ice Rink can be set up in no time. If the temperatures drop below 32 F you can start skating or playing hockey, no tools… MORE

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