Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Portabilication
In a go-go-go society, there’s a push to make all things portable or easy to.
3.6
Trend score
Trend
What is the Portabilication trend?
Portabilication: For people who are constantly on the move, portability has become a necessity. Portable products range from practical everyday conveniences such as electronic medical tags, hygiene devices and air filters to luxury commodities such as portable fireplaces, bathrooms and personal ice skating rinks.
Today’s consumers place a high value on convenience. They also want the freedom to enjoy little luxuries no matter where they are. So the easier you make it for them to take their “stuff” with them wherever they go, the more loyal they’re going to be to your brand.
Trend themes
Themes within the Portabilication trend
Three behaviours holding the trend together01
Portability
Consumers value the freedom to enjoy little luxuries on-the-go, creating an opportunity for brands to make their products more portable.
02
Efficiency
Consumers are seeking products that complete tasks while saving time, creating an opportunity for companies trying to improve their appeal through efficient products.
03
Hygiene
Consumers are becoming increasingly conscious of health issues and cleanliness, creating opportunities for companies to develop products that alleviate these concerns.
Industry implications
What the Portabilication trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
Developing tech devices that maintain health information through easily accessible USB drives could be a potential disruptive innovation opportunity.
For
Hospitality
Offering luxury portable bathrooms/showers and portable mini cigar and wine bars would be a great way to improve guest experience, increase convenience, and stand out from competitors.
For
Outdoor Recreation
Designing portable backyard ice rinks and portable BBQs that are easy to set up, manage, and move around would be a disruptive innovation opportunity for companies looking to appeal to modern-day consumers who are always on-the-go.
Trend signals
Trend signals for Portabilication
Trend score 3.6 out of 10, from popularity 45%, activity 56%, freshness 8%.
Popularity45%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Portabilication trend
7 featured examples from Sep 19, 2006 to Jul 24, 2007CategoryUnique
Luxury Portable Bathrooms
Disruptive innovation opportunity: Incorporate luxury portable bathrooms as an integral part of event planning services to attract high-end clients and differentiate from competit…
CategoryNaughty
Portable Bum Washer
TOTO Offers Instant Cleanliness
The personal care products industry can explore opportunities in creating innovative and portable hygiene devices based on the TOTO rear end washer concept.
CategoryLifestyle
Portable BBQs
The BBQ Briefcase
The outdoor recreation industry can capitalize on the trend of portable BBQs by creating innovative and durable grilling solutions for camping, picnics, and other outdoor activiti…
CategoryLifestyle
Portable Luxury
Mini Cigar and Wine Bar
The portable luxury trend presents opportunities for consumer electronics manufacturers to develop gadgets and devices that enhance the convenience of enjoying fine experiences on…
CategoryUnique
Portable Medical Information
Zaptag
Healthcare technology companies can develop more portable and tech-savvy devices to keep up with the demand for quick access to critical medical information.
CategoryTech
Avian Air Filters
The Plane Clean Air Filter For Traveling Germaphobes
Travel and tourism industry can leverage the health-conscious travel trend by offering customized travel experiences that prioritize cleanliness and promote products like personal…
CategoryLifestyle
Portable 15 Foot Backyard Ice Rink
Innovation opportunity for sports equipment manufacturers to create more affordable and user-friendly home ice rinks, basketball courts, soccer fields, and tennis courts
