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 - May 2, 2007   Updated: Apr 21 2011
References: gadgetstorm & gearlog
Zaptag is a water resistant USB flash drive for critical information such as your name, blood type, insurance information, and important notes like drug allergies. The price is roughly $80. n GearLog notes, "Having critical information can mean the difference between life and death in a life-threatening situation."

Implications - Today's consumers have on-the-go lifestyles, and many are looking for cutting edge ways to keep their medical information close at hand in case of an emergency. Medical bracelets and ID cards let consumers do so in an analog way, but this tiny USB drive offers first responders an instant way to access the user's health information. Companies can take advantage of this opportunity by developing health devices that are similarly tech savvy.