From beauty pageants to canine contests, almost anything ugly attracts attention
Implications - Ordinary, or even ugly, is being considered attractive. This growing trend may be driven by a combination of curiosity and the human need to relate, as the majority of the population doesn’t fall under the typical beauty umbrella personified in mainstream media today. Our culture is learning to embrace all physical attributes as beautiful; it is a celebration of uniqueness rather than adaptation of industry standards. In order to gain favor with the masses, companies are looking for representative icons that make people feel good about themselves rather than inferior, particularly with the physical traits generally association with beauty.
Trend Themes
1. Embracing Uniqueness - The trend towards embracing all physical attributes as beautiful rather than adapting to industry standards creates an opportunity to cater to a more diverse audience outside of traditional beauty standards.
2. Reality Check for Society - The trend of debunking the myth of perfect beauty by showcasing unconventional images through celebrity culture jamming or intentionally ugly products aims to create a healthy alternative reality for society.
3. Challenging Industry Standards - The trend of intentionally creating ugly products or celebrating unconventional beauty standards in modeling, art, and packaging design challenges industry standards and offers opportunities for innovation in marketing and design.
Industry Implications
1. Fashion and Beauty - The fashion and beauty industry can benefit from embracing uniqueness and catering to a diverse audience outside of traditional beauty standards by creating inclusive marketing campaigns and products.
2. Art and Design - The art and design industry can challenge conventional standards by celebrating the unconventional and creating intentionally ugly products that break away from aesthetic norms.
3. Marketing and Advertising - Marketing and advertising professionals can embrace unconventional beauty standards and leverage reality checks for society to create innovative and effective campaigns that resonate with a diverse audience.
13 Featured, 12 Examples:
762,244 Total Clicks
Date Range:
Mar 07 — Sep 08
Trending:
V. Hot
Consumer Insight Topics:
