Category
Lifestyle
Assisted Choices
Trend cluster
Category
Nouveau
Toilette
Public and personal toilets are influenced by design, imagination & eco.
5.3
Trend score
Trend
What is the Nouveau Toilette trend?
Nouveau Toilette: Although public washrooms haven’t seen a tremendous amount of innovation over the years, they are now evolving. Finding ways to reinvent a traditional category opens the door to greater market opportunity. Some washrooms are being redesigned to appeal to a more global market, like the westernization of public restrooms in Beijing; others are turned into bizarre experiences such as washrooms with artistic urinals. Some even cater to niche markets like overweight demographics, environmentally conscious consumers or pet owners.
Trend themes
Themes within the Nouveau Toilette trend
Three behaviours holding the trend together01
Luxury Toilets
Incorporating luxury features in toilets provides an air of wealth and exclusivity making them priceless to the well-heeled homeowner.
02
Innovative Designs
Developing innovative and imaginative designs such as artistic urinals or inclusive toilets allows companies to appeal to niche and global markets which opens up greater market opportunities.
03
Eco-Friendly Products
Offering products that are eco-friendly, multi-tasking, and conserve water, for example, eco-bath systems, reduces water usage, appeal to consumers, and minimize environmental impact.
Industry implications
What the Nouveau Toilette trend means for industry
Where the trend changes the playbookFor
Luxury Home Goods
Development of luxurious toilet products, such as Swarovski-encrusted toilet seats or Terrific Toilets, fulfill a desire for opulence and a high-class lifestyle.
For
Design
Companies that take it upon themselves to create imaginative and unique toilet designs are opening themselves up to larger/varied audience demographics.
For
Environmental Goods
Businesses that create eco-friendly products or water-saving fixtures, such as the Eco Bath System or the W+W, will find a receptive audience among individuals who are concerned about the environment.
Trend signals
Trend signals for Nouveau Toilette
Trend score 5.3 out of 10, from popularity 73%, activity 78%, freshness 8%.
Popularity73%
Activity78%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Nouveau Toilette trend
19 featured examples from Nov 30, 2007 to Oct 27, 2009CategoryEco
Water-Saving Bathrooms
Jang WooSeok's 'Eco Bath System' Sends Sink Water to Toilet
The Eco Bath System's water-saving innovation can disrupt the bathroom fixtures industry, prompting companies to create more eco-friendly products.
CategoryTech
Computer Branded Toilets
Bizarre Apple Concepts Designed by Mac Devotees
Companies in this industry can explore unique and creative designs that take inspiration from iconic brands and concepts, like those seen in the Apple-inspired concepts list.
CategoryArt & Design
Transgenerational Toilets
BoomerXer Super Loo Lets You "Go With the Flo"
Growing demand for accessible and user-friendly public restrooms.
CategoryArt & Design
Transformer Toilets
The Ultimate Toilet by Young Sang Eun Turns Into a Urinal
The development of transformer toilets presents innovative opportunities for the bathroom fixtures industry to create versatile and inclusive products for consumers.
CategoryLifestyle
Twin Toilets Face Each Other
The TwoDaLoo
The connected twin toilets trend offers opportunities for disruptive innovation within the bathroom fixtures industry, allowing for the development of unique and innovative toilet…
CategoryLuxury
$75,000 Swarovski-Enrusted Toilet
Crystal Isis Commode Bedazzles
The luxury home decor industry has an opportunity to create high-end customized furniture and decor pieces using expensive materials to cater to a market driven by wealth and stat…
CategoryArt & Design
Gemstone Toilet Seats
Dazzling Lids for Your Loo, From Giant Gems to Furry Tops
Opportunity for businesses in the home decor industry to expand their product offerings with glamorous toilet seats and bathroom accessories, tapping into the rising consumer inte…
CategoryLifestyle
Kneel Toilets
Japanese Design Eliminates Spray-Induced Puddles by Kneeling
Architecture and design companies could introduce hygienic fixtures such as padded ledges in toilets to improve public restroom sanitation.
CategoryEco
Personalized Portable Toilets
Japanese Invent New Space Saver Diaper
Potential for personalized healthcare solutions incorporating wearable technology and smart sensors.
CategoryArt & Design
Intelligent Toilet Seats
Pressalit's AutoClose Automatic Toilet Seat Cover
The bathroom fixtures industry can explore innovative designs and technologies to integrate automation features like self-closing toilet seats.
CategoryArt & Design
Rear-Facing Toilets
Mount Nelson Ayala's Loo for More Sanitary Squatting
Demand for upgraded restroom products that offer improved sanitation and user experience.
CategoryTech
Self-Closing Toilet Lids
The Intelli-Toilet Ensures the Seat Always Stays Down
In the field of bathroom design, the introduction of self-closing toilet lids opens doors for disruptive innovation, offering improved functionality and convenience to consumers.
CategoryArt & Design
Terrific Toilets
The Latest in Luxury Latrines
Companies in the bathroom fixture industry can explore luxury, art-inspired and eco-friendly designs to tap into this growing market.
CategoryUnique
Inclusive Commodes
The Universal Toilet Easily Accomodates the Disabled
The Universal Toilet points to opportunities for innovation within the bathroom fixtures industry to create more inclusive and adaptable products.
CategoryLifestyle
Digital Scale Toilets
Bathroom Seat Measures Your Massive Movement
Opportunity for companies in the home improvement industry to create innovative bathroom fixtures with health monitoring capabilities.
CategoryEco
Portable Paper Toilets
Dang Jingwei's Loo Lets You Go Wherever Nature Calls
Opportunity for outdoor recreation companies to incorporate portable toilets into their product line.
CategoryUnique
Teaching Toilets
An Interactive Toilet Instructs Kids on Going to the Bathroom
The field of child education can benefit greatly from incorporating interactive learning tools into lesson plans to make children feel more positive about their learning experienc…
CategoryArt & Design
Portable Commodes
The Dignity Toilet Alleviates Sanitation Issues Sans Infrastructure
The outdoor recreation industry can capitalize on the trend of portable commodes by offering innovative and convenient waste disposal solutions for camping and other outdoor activ…
CategoryEco
Compact Sink Latrines
This Eco-Friendly Toilet Sink Combo System Does it All
Opportunity for home appliance manufacturers to create multi-functional and eco-friendly products.
